Florida's Key Tourism Indicators
See below for current information on visitor volume, economic
impacts, consumer confidence and and other factors affecting travel to
Florida.
| Visitor Volume
Indicators |
| Visitor Volume (millions)2
|
Q1 2010 |
22.7 |
+2.7% |
| Air Visitor Component (millions) (54.0% of
total)2 |
Q1 2010 |
12.3 |
+3.4% |
| Non-Air Visitor Component (millions) (46.0% of
total)2 |
Q1 2010
|
10.5 |
+2.0% |
| YTD Visitor Volume (millions)2 |
Q1-Q4 2009 |
80.9 |
-0.1% |
| YTD Air Visitor Component (millions) (51.3% of
total)2 |
Q1-Q4 2009 |
41.5 |
-2.9% |
| YTD Non-Air Visitor Component (millions) (48.7%
of total)2 |
Q1-Q4 2009 |
39.4 |
3.0% |
| In-state Pleasure Trips by Residents
(millions) |
Q1 2010 |
3.8 |
-15.5% |
| Percent of In-State Pleasure Trips Taken by
Residents |
Q1 2010 |
42.3% |
-10.3pp |
| Economic Impact
Indicators |
| Tourism/Recreation Taxable Sales ($
billions)2 |
April-10 |
5.5 |
+1.6% |
| YTD Tourism/Recreation Taxable Sales ($
billions)2 |
Jan-April-10 |
21.6 |
-1.9% |
|
YTD Tax Collections from Tourism/Recreation Retail Sales ($
billions)2
|
Jan-April-10 |
1.3 |
-1.9% |
| Rental Car Surcharge ($ millions) |
Apr-10 |
12.9 |
+27.4% |
| YTD Rental Car Surcharge ($ millions) |
Jan-Apr-10 |
41.3 |
+4.0% |
| Bed Tax Collections ($ millions)
2 |
Mar-10 |
56.5 |
+10.8% |
| YTD Bed Tax Collections($ millions) |
Jan-Mar-10 |
136.6
|
+2.6% |
| Direct Travel-Related Employment (thousands)
2 |
May-10 |
962.1 |
-2.8% |
| YTD Direct Travel-Related Employment (in
thousands) 2 |
Jan-May-10 |
957.4 |
-3.6% |
| Average Daily Room
Rate-Florida1 |
May-10 |
$100.76 |
-4.8% |
| YTD Average Daily Room Rate-Florida |
Jan-May-10 |
$115.16 |
-3.6% |
| Occupancy
Percent-Florida1 |
May-10 |
57.0% |
+4.9% |
| YTD Occupancy Percent-Florida |
Jan-May-09 |
63.2% |
+4.7% |
| U.S. Unemployment Rate (month over
month) |
May-10 |
9.7% |
-0.2 pp |
|
FL Unemployment Rate2 (month over
month)
|
May-10 |
11.7% |
-0.3 pp |
| Consumer
Confidence (month over month) |
| U.S. Consumer Confidence |
June-10 |
52.9 |
-9.8 pts |
1 Smith Travel Research (reprinted with permission)
2 Preliminary Data
| key indicators, key tourism indicators, indicator |
