Strategic Plan

The record success that Florida has experienced during the past five years is the result of a collaborative effort by the entire tourism industry. In order to keep Florida ahead of the competition, VISIT FLORIDA and its Board of Directors have developed a strategic plan that will carry the Florida tourism industry through 2020. Working with critical Florida stakeholders and industry Partners over a period of eight months, we developed a new set of goals and objectives, vetted and approved by the industry on Sept. 9, 2015.

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View our Strategic Plan

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