Since VISIT FLORIDA was created in 1996, its greatest strength has been that it is industry driven. The best and brightest minds of the Florida tourism industry have helped guide the operation of VISIT FLORIDA to make it the pre-eminent model of how the private and public sectors can successfully work together in support of destination marketing.

The Committee application process is now open for the 2016-2017 Fiscal Year. Please note, our committee structure has evolved and details about the new 2016-2017 platform may be viewed via the link below.

View the New 2016-2017 Committee Platform


What is the purpose of these Committees?
VISIT FLORIDA's Board of Directors established these committees to enhance and maximize industry input toward fulfilling VISIT FLORIDA's commitment to being "industry-led."

Who usually serves on a Committee?
Committee members are volunteers dedicated to putting the industry above their own interests as they interact with VISIT FLORIDA's staff. VISIT FLORIDA Partners, including some of the industry's foremost experts, serve on the committees, which meet on a regular basis to recommend strategic actions.

How long is the term for serving on a Committee?
Committee members are appointed annually running congruently with our fiscal year from July 1 - June 30.

What is the time commitment?
Typically, the committees convene several times throughout the fiscal year. Often, committees meet via conference call or webinar. Depending on committee, face-to-face meetings may occur as part of VISIT FLORIDA's annual Marketing Retreat and the VISIT FLORIDA Board of Directors meetings.

For questions about VISIT FLORIDA's committees, contact Sally Davis at (850) 205-3854.

Meet Our 2015-2016 Committees