Crisis Preparation

The Crisis Preparation section was created to help you, our Partners, stay ahead of the game by appropriately and effectively communicating with key audiences in times of crises. Many kinds of situations have the potential to negatively impact the perception of Florida as a desirable vacation destination, as well as impede travel to and within the state. When they occur, VISIT FLORIDA can help mitigate these situations through a coordinated involvement with the Florida tourism industry, appropriate governmental entities, and local, state and national media.

The links below lead to information about specific potential crisis situations that could impact Florida tourism entities. Please refer to these helpful resources when preparing for or responding to a crisis situation in your area, as it will help you communicate more effectively with the media and other key influencers. For additional assistance, please contact Kathy Torian, Corporate Communications Manager at kathyt@VISITFLORIDA.org or (850) 205-3865.