The Future of Meeting and Incentive Travel: Presented by Skift

March 7 at 10 a.m. Eastern

Join VISIT FLORIDA's Manager of Meetings & Travel Trade, Lily Etemadi, and Skift's Senior Editor, Greg Oats, as they discuss the future trends of meetings and incentive travel in Florida.

Participants will learn about the contributing factors tying together the meetings industry and Florida's tourism landscape, including:

  • The legacy impact of meetings beyond the impact of their visitor economy
  • Why convergence is the new buzzword in 2017
  • How brands are evolving to engage new luxury consumer
  • How to leverage destinations to create richer event experiences

About the presenter: Skift is a business information company focused on travel intelligence and offers news, data and services to professionals to help them make smart decisions about travel.

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VISIT FLORIDA's Industry Relations department holds free Log-In & Learn sessions to educate Partners about specific programs and opportunities. These one-hour webinars are a great way to learn how to grow your business. To view previously recorded webinars, see the Learning Library.