These tools were designed to provide Partners with access to VISIT FLORIDA's extensive research and insights. Access to these pages is available exclusively to VISIT FLORIDA Marketing Partners.
Air and Drive Visitor Snapshot
Comparison table of domestic visitors by season and air/drive
DMA Visitor Profiles
Visitor profiles by DMA include information about the trip, visitor insights, and competition. DMAs included in this set are: Atlanta, Birmingham, Boston, Charlotte, Chicago, Cleveland, Dallas, Detroit, Hartford, Houston, Los Angeles, Minneapolis, Nashville, New York City, Philadelphia, Raleigh, and Washington D.C.
Super Seven Snapshot
Comparison table of the top DMAs to Florida, including Atlanta, Boston, Chicago, Dallas, New York City, Philadelphia, and Washington D.C.
Generation Visitor Profiles
Visitor profiles for each Generation (Silent/G.I., Baby Boomers, Gen-X and Millennials) includes information about their trip to Florida, their demographic characteristics, and their origin.
Visitor profiles by activity in the state includes visitor insights, trip insights and competitor insights. Activity profiles in this set include: Beach/Waterfront, Culinary/Dining, Golf, Historic Sites, Nightlife, Parks, Theme/Amusement/Water Parks, and Weddings.
African American Visitor Profile
Visitor profile includes information about Florida's African American visitors, including visitor demographics, trip characteristics, and top origins.
Hispanic Visitor Profile
Profile of Hispanic travelers who visit Florida includes visitor insights, trip insights, and competitor insights.
LGBT Visitor Profile
Combined visitor profile of lesbian, gay, bisexual, and transgender travelers includes information about their trip, demographic characteristics, and the top origins of these visitors.
Visiting Friends and Relatives Profile
Profile of travelers to Florida whose main purpose is visiting friends and relatives. Data includes information about their trip, their demographic characteristics and Florida destination regions.
Canadian Visitor Profiles
Profiles of Florida's Canadian visitor segments provide demographic information on these visitors and characteristics of their trip. Individual segments within this set are geographic and demographic, including: Canada, Ontario, Quebec, Matures, and Families.
Latin America Visitor Profiles
Profiles of Florida's visitors from areas within Latin America include insights into who these visitors are, characteristics of their trip, and competition. Profiles included within this set are: South America, Brazil, Argentina, Colombia, Central America, and Mexico (air).
European Visitor Profiles
Profiles of Florida's visitors traveling from areas within Europe include insights into who these visitors are, characteristics of their trip, and competition. Profiles included within this set are: United Kingdom, Germany, France, and Scandinavia.
Asia/Oceania Visitor Profiles
Profiles of Florida's visitors traveling from areas within Asia/Oceania include insights into who these visitors are, characteristics of their trip, and competition. Profiles included within this set are: Australia, China, and India.
Meetings Traveler Profile
Profile provides information on travelers who visit Florida for meetings, including: visitor insights, trip insights, and competitor insights.