LIVE MORE FLORIDAYS
TOOLKIT
AT A GLANCE
This VISIT FLORIDA toolkit helps our global partners inspire travelers to embrace "Floridays"—a richer vacation experience that goes beyond the expected.
From zip lining and kayaking to windsurfing and exploring crystal-clear springs, these
resources highlight the adventures that make every day in Florida unforgettable.
BRAND
GUIDELINES
& LOGOS
To ensure a consistent and cohesive brand presence, it's important that all marketing materials follow VISIT FLORIDA's brand guidelines for proper usage and application of all assets.
IMAGE ASSETS
BRINGING FLORIDAYS TO LIFE
Live More Floridays captures the warmth, color, and spirit that make Florida unforgettable. The image library brings this vision to life—celebrating discovery, joy, and connection through vibrant, authentic visuals. From iconic attractions to hidden gems, every image tells a story of finding something new in the known.
IMAGECONSIDERATIONS
KEEPING THE SUNSHINE STATE IN THE BEST LIGHT
It’s important to maintain consistency with our image assets. Please avoid the following to help us protect the Florida brand across the world.
FLORIDAYS IN MOTION
VIDEOS THAT BRING FLORIDAYS TO LIFE
Inspire your audience to explore Florida's iconic sights and hidden gems with our video library featuring:
- Fly/Drive packages that will allow your audience to discover new treasures just a short drive from gateway hubs
- Ready-to-use :30, :15 and :06 second videos
- Localizable text supers and end cards
- B-roll: A vibrant mix of reels featuring both classic Florida and off-the-beaten-path adventures—perfect for any campaign
Now your audience can Live More Floridays even before they pack their bags!
COPY BANK
These copy examples serve as guidance for the brand tone of voice in action. Be mindful of character limits set by media placements. Shorter limits should include harder-hitting points, while longer limits can lean more toward emotional storytelling.
Traditional and digital media placements should overtly state the message we're trying to convey, leaving no questions to the viewer, only a curiosity to learn more and a desire to book a trip.
Social copy should be more conversational and relevant to trending topics within the platform. This is a space to ask open ended questions to foster engagement and conversation.
LIVE MORE FLORIDAYS
LIFE'S TOO SHORT FOR ORDINARY DAYS
DISCOVER YOUR VACATION STATE
WHERE THE DETOUR IS THE DESTINATION
MORE THAN A GETAWAY, AN ARRIVAL
SET YOUR WATCH TO QUALITY TIME
SOME OF OUR BEST SHOWS DON'T NEED TICKETS
OOO ... OUT OF THE ORDINARY
DIGITAL
ASSETS
DIGITAL DISPLAY CUSTOMIZATION GUIDE
Explore the sample digital display banners below. You can easily tailor these to your market by:
Swapping images: Access the image asset library above or approved visuals.
Updating headlines: Choose from the set options in the copy bank above.
When picking a headline, select one that stays within the character limit once translated into your local language.
ITINERARY
CONTENT
TRIP PLANNING RESOURCES
VISIT FLORIDA is all about helping you share the full Florida story with your clients. To make it easier, we’ve developed a series of suggested itineraries and trip-planning tools designed to highlight both iconic experiences and nearby hidden gems. Use these resources to inspire your clients, expand their options, and help them Live More Floridays.
FLORIDA
TRAVEL PRO
VISIT FLORIDA's Travel Pro program offers in-depth education on destinations, experiences and hidden gems across the state—equipping you with the knowledge and resources to help your clients Live More Floridays.
TRADE AGENCIES
Access approved brand materials to help you efficiently create market-specific content. All assets have been reviewed by VISIT FLORIDA's Brand Team. Customizations are allowed but must receive final approval before use.
CANVA TEMPLATES
Editable templates for digital and print materials—easy to localize while maintaining the Live More Floridays look and feel.
ROLL-UPS
Pre-approved banner layouts and design files for sales and promotional events, ensuring brand consistency across markets.
PREMIUMS AND GIVEAWAYS
A curated list of approved promotional items aligned with the Live More Floridays campaign, ideal for trade shows and consumer events.
SALES PRESENTATION
Download the official VISIT FLORIDA Sales Presentation, updated with the new Live More Floridays theme.
BUILDING FLORIDA'S STORY TOGETHER
Consistency keeps our brand strong. Let's work together to share Florida's story in one unified voice.