The 2026 Florida Governor’s Conference on Tourism (GC26) is one of VISIT FLORIDA’s annual signature events that brings more than 1,000 attendees together to learn more about the industry and network with tourism colleagues. The Florida Governor’s Conference on Tourism will be held at Palm Beach Convention Center 

ABOUT: The annual Florida Governor’s Conference on Tourism (GC26) is the premier educational conference for the Florida tourism industry. This event brings together tourism industry professionals, advertising agencies, travel experts and state leaders to explore the latest trends and opportunities for the industry.  GC26 gives attendees the opportunity to continue both professional and personal development by featuring dozens of specialized speakers both on the main stage as well as in breakout sessions. With 9+ hours of dedicated networking opportunities for attendees, GC26 is sure to provide ample time for new connections and potential business opportunities.

GOAL: As the state’s destination marketing organization, VISIT FLORIDA provides significant value to the industry to serve as the thought leader which elevates the ability of tourism industry leaders to drive change and serve Florida’s visitors. Our goal is for attendees to leave GC26 with tangible takeaways about latest trends, opportunities, and actionable strategies for challenges in addition to new connections and growth opportunities.

REGISTRATION OPENS: May 13, 2026. You can register directly on the event website here.

SPONSORSHIP PACKAGES AVAILABLE: If you would like to maximize your exposure at this year's event, please consider one of our sponsorship packages here.

EARLY BIRD RATE: expires June 14, 2026

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