Type of Program: Display
Platforms Included: 7 international brands; KAYAK, SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.
Target Audience: Travel Intenders - past travelers to Florida and/or competitive destinations, travelers showing travel interest and travel-ready indicators, travelers actively researching and looking to book travel, frequent travelers, etc.
Optional Audience Overlays:
- Arts & Culture: Consumes historical/arts/culture content; visit museums, art museums and galleries; visits historical sites and buildings; associates with clubs/social groups aligning with history/culture/arts; purchases art books and art pieces, attends concerts/live music events, art fairs, and film festivals
- Culinary: Searches and consumes content on food/recipes/restaurants/dining guides, visits restaurants and fine dining establishments, follows social groups like Michelin, NYT Cooking, Food&Wine, Interested in culinary arts, attends food festivals and drink festivals, attends wineries, distilleries, and breweries
- Outdoors & Nature: Seeks itineraries on things like adventure travel, camping, and boating; visits national and state parks, purchases outdoor equipment; visits oceans, lakes, and rivers for recreation, visits regional parks and gardens; consumes content on things like nature, nature photography, hiking trails, and eco retreats
- Sports: Attends live sporting events, purchases sports team merchandise, watches sport content and networks, follows social groups/handles associated with sports (players, teams, news)
Target Markets: National (excluding FL). We target the right person regardless of where they are.
Estimated Impressions: 584,000
Required Assets: See attached specs sheet
Timing:
- Always-on (available July 1 - June 30)
- Flight date: 4 weeks (partner provides)
- Commitment date: 4 weeks prior to start date (based on signed IO)
- Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)
Reporting:
- VISIT FLORIDA will provide standard reporting along with the invoice within 30 days of the end of the campaign
Why Kayak?
- Kayak is a metasearch engine for travel services, including airline flights, hotels, rental cars, and vacation packages. Harness the power of this data and apply it to programmatic display for scalable results.
- Kayak processes billions of queries across their platforms each year for travel information, helping millions of travelers around the globe make confident decisions. With every query, KAYAK searches hundreds of travel sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages.
Value:
- VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%.
- This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.