Overview: The 2025 Undiscovered Florida is an annual publication with print and digital distribution; and reaches an affluent audience and in-bound travelers. Undiscovered Florida’s editorial format highlights Florida’s regions: North, Central and South; and showcases Florida’s unique activities to readers and travelers. Publication participants receive digital added values for additional market reach.
Target Audience: Travelers seeking authentic Florida historical/heritage, arts/cultural, culinary, and nature-based experiences and adventures.
Target Markets: Within 500-mile driving range, focus on east of the Mississippi river, and domestic U.S.
Audience Circulation: Display ads in Undiscovered Florida issues are distributed to Smithsonian and Recommend subscribers both in print and digitally; and copies provided year-round in VISIT FLORIDA Welcome Centers.
- 390,000+ total publication issues
- 1,196,300 total publication issue Reader/Users
Added Value: Each package includes digital added values to provide additional market exposure to each participant. Added values are specific to each display ad size and may include:
- Undiscovered Florida newsletter inclusion – 30,000+ impressions ($6,000 media value)
- Newsletter banners (300x250) – 30,000 impressions ($1,500 media value)
- Advertiser listing w/link on Undiscovered Florida website ($1,000 media value)
Please see attached media kit for additional information