Type of Program: Includes billboards, transit stations, pedestrian walkways, etc.
OOH Locations: Inventory is purchased using a programmatic approach. We use a variety of data points to lock-in the most relevant inventory per impressions served. For example, a part of Atlanta with trendier restaurants, museums and art galleries or a wine festival in a borough of Nashville.
Target Markets: Partner provides two (2) markets
Estimated Impressions: 580,000
Required Assets: See attached specs sheets
Timing:
- Always-on (available July 1 - June 30)
- Flight date: 4 weeks (partner provides)
- Commitment date: 4 weeks prior to start date (based on signed IO)
- Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)
Reporting: VISIT FLORIDA will provide standard reporting within 30 days of the end of the campaign
Value:
- VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%.
- This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.