The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. This Visitor Study is the premier reference guide for statistics on visitors to the Sunshine State.

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Visitor Study
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The Economic Impact of Travel & Tourism in Florida - 2024 study uses a revised methodology which has been retroactively applied to previous years. All year over year changes contained in the 2024 study will reflect the revised methodology.

Below are samples of some key statistics on Florida travel from the study.