Visitor Study

2015 Florida Visitor Study

Estimates of Florida Visitors, 2015

This section will hold a detailed breakdown on the number of visitors to Florida in 2015. How many visitors came per quarter? How did they travel to get here? What is the seasonality of visitors? These are just some of the topics you will find in this section.

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Profile of Domestic Visitors to Florida, 2015

This section includes top origin states for total visitors and top destination counties for visitors. It also presents a profile of the domestic traveler to Florida, which includes things such as travel party size, accommodation type, and average expenditure by day.

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Profile of Domestic Air Visitors to Florida, 2015

This section profiles domestic visitors traveling by air to Florida. Profiling includes things such as travel party size, accommodation type, and average expenditure by day, among other items. The section also includes top origin states for domestic air visitors and top destination counties for air visitors.

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Profile of Domestic Auto Visitors to Florida, 2015

This section includes domestic auto visitors top origin, top destination counties, and profiling of domestic auto travelers. Profiling includes things such as travel party size, accommodation type, and average expenditure by day, as well as additional information.

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Profile of Domestic Leisure Visitors to Florida, 2015

This section will take a closer look at the profile of the domestic leisure traveler visiting Florida. Profiling includes top origin states, top destination counties, activities, length of stay, accommodations, and expenditures, among other items of interest.

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Profile of Domestic Business Visitors to Florida, 2015

This section will take a closer look at the profile of the domestic business traveler to Florida. Profiling includes top origin states, length of stay, accommodations, and additional informaiton.

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Domestic Visitor Profile by Region, 2015

This section takes a closer look at domestic visitors to eight Florida vacation regions by profiling visitors to each region. Profiling includes things such as activities, seasonality, purpose of trip, and income, as well as other characteristics.

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International Visitors to Florida, 2015

This section includes detailed estimates of international visitation to Florida and spending in the state by country, trends in Canadian arrivals, Canadian visit-nights, Canadian market share, and profiles of international visitors to Florida for select origin regions and countries. The profiles include items such as purpose of trip, travel party composition, age, income, and more. The section also includes a the top origin countries for visitation and spending for Florida’s five vacation regions.

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Florida Tourism Indicators, 2015

This section presents information on Florida tourism indicators including travel related employment and revenue generated from tourism through items such as tourism/recreational taxable sales, rental car surcharge, and tourism development tax or "bed tax". This section also includes additional tourism indicators such as Florida Welcome Centers, Hotel Occupancy & Average Daily Rates, and Hotel/Motel Facilities.

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Census Data Update, 2015

This section provides a snapshot of the Florida population and the U.S. population based on the most recent census data. The information presented includes the population of Florida by county, the U.S. population by state, and a demographic profile for the U.S. and Florida.

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Download the complete 2015 Florida Visitor Study


2014 Florida Visitor Study

Download the complete 2014 Florida Visitor Study


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