For COVID-19 industry information and resources, click here.

Strategic Plan

In 2020, representatives of the Florida tourism industry worked together to establish a set of shared ideas intended to inspire and align the entire industry, as a collective. This project consisted of extensive survey work, interviews with industry leaders, and workshops at Florida’s premier tourism conference. This document is the result of that effort and will guide Florida’s tourism industry through 2024.

Strategicplancover500

View the full Strategic Plan (PDF)