Are you interested in learning about current social media strategies, exposure and engagement? Are you new to writing press releases and pitching media? Watch our PR webinars below to gain insight to relevant information that will help you market your destination in a new way.
Submit a Press Release
On VISIT FLORIDA’s Media Relations Site, media can access the latest information on industry announcements, research and more. Partners who would like the opportunity to be featured should email their press releases to pr@VISITFLORIDA.org. If your press release is selected, it will be placed in the “Industry Press Releases” section. Industry Releases typically take 1-2 weeks to appear on the media site. It's a great practice to share your stories with us regularly, so our team is informed when we speak to the media.
In addition to posting Partner releases, VISIT FLORIDA writes and publishes press releases for the domestic and international markets that align with our editorial calendar. If you have relevant information on the topics found in our editorial calendar below, please submit it as an attachment to pr@VISITFLORIDA.org.
Host a Group FAM or Individual Press Trip
VISIT FLORIDA's PR Department is always working with media and influencers to encourage coverage of Florida and increase mentions of our Partners. We believe that when time and assistance is invested to bring media to the Sunshine State for editorial research, valuable, personal stories about Florida and our Partners are produced. VISIT FLORIDA uses this form for Journalists and this form for Influencers to vet media and influencers before presenting opportunities to Partners.
If your destination is interested in hosting a group familiarization (FAM) trip or an individual press trip for journalists and social media influencers, fill out the online form and select the markets you are interested in hosting. Our PR team will evaluate and be in touch. To learn more about group FAMs and individual press trips, visit the Marketing Planner.
Attend a Media Reception/Mission
Each year, VISIT FLORIDA hosts media receptions and missions in both the domestic and international markets. Partners can learn more about these programs by visiting the marketing planning here and selecting “Public Relations” under Program Types.
Watch a recap video from our Florida Sunshine Shuffle Media & Consumer Event held in October 2018 in Brooklyn, NY. 10 of VISIT FLORIDA's Partners attended and met with both media and consumers.