Signature Events

Florida Governor’s Conference on Tourism
The Florida Governor’s Conference on Tourism, one of VISIT FLORIDA’s annual signature events, brings together more than 1,100 attendees to learn more about Florida’s tourism industry. As the industry’s premier educational conference, representatives from DMOs, hotels, resorts, amusement parks, the legislature, advertising agencies and other suppliers experience two days of professional and personal development featuring engaging speakers, workshop sessions and networking opportunities.

Florida Tourism Leadership Summit
The Florida Tourism Leadership Summit is an invitation-only meeting designed to explore insights, issues, and trends facing the travel and tourism industry and encourage meaningful dialogue among Florida tourism industry leaders. The goal of the two-day summit is to align the industry’s needs with VISIT FLORIDA's annual strategic marketing plan.

Florida Encounter
Florida Encounter is the premier appointment-based trade show showcasing all that the Sunshine State has to offer for global and domestic meetings, conventions and incentive professionals. One of VISIT FLORIDA’s signature events, Florida Encounter provides a simple one-stop-shop solution for qualified meeting professionals to meet individually with many of Florida’s premier meetings suppliers, including CVBs, resorts, hotels, convention centers, DMCs and other service companies.

Florida Huddle
Florida Huddle is the premier appointment-based trade show that showcases all that Florida has to offer for domestic and international tour operators and wholesalers. One of VISIT FLORIDA’s signature events, Florida Huddle is perfectly timed for success and is a contracting cornerstone for hundreds of buyers. Every region of Florida is under one roof, with destinations, attractions, hotels and resorts prepared to network and conduct business. In a continuous effort to support the Sunshine State’s competitiveness through tourism, the goal of Florida Huddle is to connect international tour operators and wholesalers one-on-one with Florida suppliers and therefore provide a return on investment (ROI) to Florida by way of increased international travel and bookings in the state of Florida.

Florida Tourism Day
Each year, the Partnership for Florida’s Tourism hosts Florida Tourism Day in Tallahassee to educate the legislature, media, and fellow Floridians on the significant impact tourism has on our state’s economy. Together the tourism industry hears from industry leaders, state legislators, and elected officials before heading to the Capitol to discuss the importance of protecting the industry with their local legislators. The day closes with a downtown street party.

For more information about these events, contact