Log-In & Learn: Skift Analyst Call - Destination Marketing Operations Benchmarks
June 06, 2019 at 10:00 a.m. Eastern
Empowered by the explosion of data, destination marketing teams are on a mission to drive and transform business. Yet, more opportunities and promises mean more complexities. Join us as we talk about core questions.
This session is for those who manage channel and campaign processes and performance evaluation, select and manage technology partners, plan budgets, and coordinate inter- and cross-team communications. Listen-in as we discuss these topics and more:
- Responsibilities and effectiveness of marketing operations in destination organizations
- How destination marketing teams are structured and the effectiveness of each
- Functions that report under marketing in destination organizations
- How destination marketers set up marketing budgets and the effectiveness of each budgeting approach
- How outperforming destination organizations stand out in key marketing operations areas
Restricted to Marketing Partners.