Research

The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. This Visitor Study is the premier reference guide for statistics on visitors to the Sunshine State.

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Visitor Study
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Below are samples of some key statistics on Florida travel from the study.

Note on 2020 Visitor Estimates

Please note that due to the unprecedented nature of the COVID-19 pandemic and the impact it has had on data used to produce visitor estimates, the numbers provided below are likely to face larger-than-normal revisions as new data become available. Please download the latest visitor estimate packet by clicking the link to the right called "Latest Visitor Estimates" for additional details.

Also note that VISIT FLORIDA believes that the actual numbers of overseas visitors to the state were 20,000-30,000 in Q2 2020, 100,000-120,000 in Q3 2020, and 460,000-480,000 in Q4 2020, but the officially published estimates were calculated using the standard methodology per request from the principals of the Revenue Estimating Conference.