The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida’s visitors and their preferences. Every year our Research Department prepares the industry leading Florida Visitor Study, in addition to many other useful studies. This Visitor Study is the premier reference guide for statistics on visitors to the Sunshine State.

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Visitor Study
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Below are samples of some key statistics on Florida travel from the study.

2018 Visitation

2017 Visitation


Top International

Historic Visitor Estimates