For COVID-19 industry information and resources, click here.

Small Business Toolkit

VISIT FLORIDA offers a Small Business Toolkit exclusive to Marketing Partners and participants in our Targeted Marketing Assistance Program (TMAP). The resources below are designed to help small businesses like yours improve your marketing efforts and drive growth for your business.

COVID-19 / Crisis Resources

Counsel for Travel Partners During Covid-19 (PDF) - by The New York Times

COVID-19 Impact on Travel and Tourism Report (PDF) - by Evok Advertising

Marketing During Covid-19 (PDF) - by Paradise Advertising

Protect. Plan. Recover. (blog) - by Madden Media

The Messages of Compassion, Unity, and Hope in Trying Times (blog) - by Madden Media

COVID-19 Website Strategies (blog) - by Madden Media

11 Tips from Travel Advisors During this ‘Downtime’ (blog) - by Worth Media

This Too Shall Pass (blog) - by Worth Media

Coronavirus and the Travel Industry (news articles) - by Skift

React. Rethink. Recover: Impact and Recovery Strategies for COVID-19 Part 1 and Part 2 (webinars) - by TripAdvisor

Daily Travel Index by Arrivalist. This free tool has been designed to measure the effects of COVID-19 on travel within the U.S. and provide an early signal of returning travel activity (focus on drive-market), helping Travel and Tourism Industry professionals decide when it is the right time to re-deploy marketing resources for their individual markets.

Facebook Places Software (PDF) - by ITI Digital is an opportunity for DMOs to give their local businesses a voice using a Facebook Business Pages integration on their website. ITI Digital is offering their ImGoing Software module "Facebook Places" that integrates Facebook Business Pages and Facebook Daily Posts into the DMO website through August 2020, at no cost and no licensing commitment required.

Google My Business Essentials During COVID-19 (PDF) by Miles Partnership

Virtual Tours Best Practices (webinar) by Xola


Sample Marketing Plan (PDF) - This example marketing plan is provided by the Small Business Administration.

Email Marketing Compliance (blog) - Seven Tips to Keep Your Email Subscriber Form Compliant by Miles Partnership.

Lumen 5 Video Creator (web tool) - Lumen 5 is a video maker that turns text into video marketing content in minutes. Free version available.

VISIT FLORIDA Marketing Planner (web tool) - The Marketing Planner is VISIT FLORIDA's one-stop shop for cooperative marketing programs. Partners and TMAP Participants receive $200 off select co-ops.

Marketing for Cultural/Tourism Institutions (webinar) - Florida Association of Museums hosted an informative panel discussion on how to market your cultural or tourism institution. Speakers discussed a variety of topics related to social media strategies and effective and innovative marketing concepts.

Florida Vacation Auction (webinar) - Learn how to participate in Florida Vacation Auction buy direct offers to drive interest in your vacation products.

Winning with VISIT FLORIDA Promotions (webinar) - In exchange for room nights, admission tickets, and other in-kind elements that make up the vacation prize packages, participating partners are featured in promotional advertising. Promotional programs generate thousands of dollars of media exposure and millions of consumer impressions.

VISIT FLORIDA Welcome Center Programs (webinar) - More than 2.7 million visitors stopped at the Official Florida Welcome Centers last year. Make a memorable first impression by participating in any of our VISIT FLORIDA Welcome Center programs.

Neilson TV Terms Guide (PDF) - TV Terms Glossary by Neilson

Neilson Radio Terminology (PDF) - Radio Terms by Neilson

Print and Magazine Terms (PDF) - A comprehensive list of print and magazine advertising terms and definitions.

Glossary of Interactive Advertising Terms (PDF) - The Glossary of Interactive Advertising Terms has been written to help marketers understand the evolving language of interactive marketing. (Credit: Interactive Advertising Bureau)

Using Trend Analysis to Drive Your Marketing Results (PDF) - by Evok Advertising


Canva Free Professional Graphic Design Tool (web tool) - Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that can be published in many formats.

VISIT FLORIDA Image Library (web tool) - Looking to spice up your website or brochure? Add images you'd like to use to the cart, submit your request, and we'll review it as soon as possible.

Ad Production Best Practices (PDF) - Five Ad Production Best Practices


SEO Best Practices Guide (PDF) - This VISIT FLORIDA playbook is intended to provide a general overview of some key components of SEO, why they're important, and best practices to follow.

Free SEO Website Audit (contact form) - To get a free high-level SEO audit of your website by Beeby, Michael Clark, and Stuart Meyler agency, just click on the link and complete the form.

Maximize Your Online Presence (webinar) - During this session, Beeby Clark+Meyler, a digital advertising and SEO Partner, share best practices and real-world examples to give you a practical foundation of SEO.

Wix Free Professional Website Builder (web tool) - The Wix website builder has everything you need to create a fully personalized, high-quality free website.

Zoom Blog - Here's some tips to help prevent unauthorized users from attending your Zoom meeting.


Google Non-Profit Ad Grants Program - Google Ads search ads appear next to Google search results when people search for nonprofits like yours. And it includes powerful tools to help you create, target and optimize your campaigns. So you'll always have complete control of your campaigns.

DEO Rural Infrastructure Fund Grant - The purpose of the DEO Rural Infrastructure Fund Grant is to facilitate the planning, preparing, and financing of traditional economic development or nature-based tourism infrastructure projects that encourage job creation and capital investment in rural communities.


Free Event Insurance (website) - This program can be used as a sales tool and provides complimentary event insurance for meeting planners booking their meetings in Florida anytime between Aug and Nov.

Public Relations

Life Cycle and Components of a Press Release (PDF) - Press releases are frequently made up of eight components that work together to tell a complete story.

Crisis Communication Plan Template (PDF) - Coming Soon

Crisis Situation Resources (website) - The Crisis Preparation website was created to help our Partners stay ahead of the game by appropriately and effectively communicating with key audiences in times of crises.


Facebook Blueprint (website) - Build your business and reach more customers with free, five-minute courses from Facebook.

Social Media Marketing Tips & Best Practices (webinar) - Learn about today's social media strategies, exposure & engagement.

Keys to Unlocking Social ROI (blog) - "Three Keys to Unlocking Paid Social ROI" by Miles Partnership

2019 Social Media Marketing Industry Report (PDF) - The report by Social Media Examiner covers all of the major social platforms, organic and paid activities, content marketing, and much more.

#FLTravelChat - Monthly VISIT FLORIDA Twitter Chats (website) - Let's talk about Florida! Join us for our monthly #FLTravelChat on Twitter.

Pin Editing Tools (website) - Now you can edit images, add text overlay and insert your logo directly from your Pinterest web account. Simply hover your mouse over your uploaded image and click the pencil icon to get started with our editing tools.


2017 VISIT FLORIDA Visitor Study (webinar) - Listen as our team highlights interesting data about Florida's visitors.

Florida Research FAQ (website) - The VISIT FLORIDA research department studies global consumer trends and travel patterns to learn more about Florida's visitors and their preferences.