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Targeted Marketing Assistance

The application period for VISIT FLORIDA's 2019-20 Targeted Marketing Assistance Program (TMAP) is closed. Check back in late winter/early spring for details on the next program cycle.. 

VISIT FLORIDA is offering exclusive benefits at no cost to independently owned and operated businesses with gross revenue not exceeding $1.25 million or a nonprofit corporation that meets the requirements of 501(c)(3) of the Internal Revenue Code. The Targeted Marketing Assistance Program is designed to help small, minority, rural and agritourism businesses improve their marketing efforts through a variety of benefits that can be activated during the term of the program which begins July 1, 2019 and ends June 30, 2020. TMAP will be awarded to core tourism businesses who meet the statutory requirements for independently owned and operated businesses with gross revenue not exceeding $1.25 million or a nonprofit 501(c)(3) on a first-come first-served basis.

List of Benefits

  • Consultation with VISIT FLORIDA Regional Partnership Manager to review current resources and benefits available, as well as current marketing plan
  • Access to "how to" webinars, training and/or videos on various topics
  • Editorial and/or creative review of a brochure 
  • One press release posted to the VISIT FLORIDA media blog
  • Opportunity to be featured on VISIT FLORIDA's consumer facing social media channels
  • Opportunity for lobby booth display at any Official Florida Welcome Center(s)
  • Complimentary Enhanced Web Listing
  • Access to the new Small Business Toolkit
  • Special discount on select co-ops
  • Discounted Small Business Partnership annual investment: $149/year (Non-TMAP $395/year)

Joining at reduced rate unlocks these additional Partnership benefits

  • Business listing in the Official Florida Vacation Guide
  • Opportunity to apply for the new TMAP Marketing Matching Grant with awards up to $5,000
  • Access to Online Hospitality Training Program
  • Discounts on brochure distribution at Official Florida Welcome Centers
  • Access to Research data
  • Partner-to-Partner specials and discounts

2019-2020 TMAP Businesses