VISIT FLORIDA, the state's official source for travel planning, is the premier sales and marketing organization that promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs both domestically and internationally. VISIT FLORIDA was created by s. 288.1226, F.S.
VISIT FLORIDA's 31-member Board of Directors is the organization's private sector governing body made up of Florida tourism industry experts who, along with the members of its committees, provide guidance, input and insight into the evolution of VISIT FLORIDA programs, processes and messaging. The Board, which meets three times a year, acts as a steering council for multiple committees and works directly with the VISIT FLORIDA executive staff to guide strategy.
The Florida Council of Tourism Leaders are comprised of past board Chairs of the VISIT FLORIDA Board of Directors. The Council creates a strong network of industry experts that may be called on by the Board, the Chair or the President for their expertise and experience.
VISIT FLORIDA maintains several committees dedicated to enhancing and maximizing industry input, toward fulfilling VISIT FLORIDA's commitment to being "industry-led."