Who We Are

VISIT FLORIDA, the state's official source for travel planning, is the premier sales and marketing organization that promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs both domestically and internationally. VISIT FLORIDA was created by s. 288.1226, F.S.

Meet our Board

VISIT FLORIDA's 31-member Board of Directors is the organization's private sector governing body made up of Florida tourism industry experts who, along with the members of its committees, provide guidance, input and insight into the evolution of VISIT FLORIDA programs, processes and messaging.  The Board, which meets three times a year, acts as a steering council for multiple committees and works directly with the VISIT FLORIDA executive staff to guide strategy.

Florida Council of Tourism Leaders

The Florida Council of Tourism Leaders are comprised of past board Chairs of the VISIT FLORIDA Board of Directors. The Council creates a strong network of industry experts that may be called on by the Board, the Chair or the President for their expertise and experience.

Meet Our Committees

VISIT FLORIDA maintains several committees dedicated to enhancing and maximizing industry input, toward fulfilling VISIT FLORIDA's commitment to being "industry-led."

Florida Tourism Industry Events

See this fiscal year's board meetings, council meetings, major industry trade shows and conferences, and key association events. This calendar is updated throughout the year as event dates are confirmed.