News Releases

VISIT FLORIDA Board of Directors Appoints Dana Young as New President and CEO

January 07, 2019

TALLAHASSEE, Fla. – Today, VISIT FLORIDA announced the appointment of Dana Young as its new President and CEO. The announcement was made following a unanimous vote of the VISIT FLORIDA Board of Directors during a meeting this afternoon. Dana Young will assume her role as VISIT FLORIDA President and CEO on Wednesday, January 9. Governor-elect Ron DeSantis [...]

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Gov. Scott Announces the Launch of Tourism Assistance Programs Following Hurricane Michael

December 07, 2018

TALLAHASSEE, Fla. – Today, Governor Rick Scott announced the launch of two VISIT FLORIDA Hurricane Michael assistance programs to aid local tourism businesses in the counties that were included in the FEMA major disaster declaration on October 11. The Tourism Recovery Grant Program for Hurricane Michael and Hurricane Michael Recovery Marketing Program are available to Bay, Calhoun, Franklin, [...]

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VISIT FLORIDA Partners with JetBlue for One-Day Florida Fare Sale to Support the Florida Tourism Industry Following Hurricane Michael and Red Tide

December 07, 2018

TALLAHASSEE, Fla. – Today, in an effort to promote tourism to the Sunshine State, VISIT FLORIDA and JetBlue announced a fare sale and trip giveaways to select Florida destinations. Both business and leisure travelers can experience all that Florida has to offer through the JetBlue Sunshine State of Mind Fare Sale, valid for travel to Jacksonville, Fort [...]

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VISIT FLORIDA President and CEO Ken Lawson Named to 2018 EBONY Power 100

November 29, 2018

TALLAHASSEE, Fla. – Today, VISIT FLORIDA is excited to announce that Ken Lawson, VISIT FLORIDA President and CEO, has been named to the 2018 EBONY Power 100. The EBONY Power 100, compiled by the editors of EBONY magazine, honors the work, accomplishments and influence of African American leaders in various sectors. Listed as "Power Player," [...]

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Gov. Scott: Florida Sets Another Tourism Record

November 26, 2018

TALLAHASSEE, Fla. – Today, Governor Rick Scott announced that Florida set another tourism record, welcoming 95.8 million visitors from January through September, according to VISIT FLORIDA. This is the highest number of visitors in any nine months in Florida’s history and represents a 6.7 percent increase over the 89.8 million visitors during the same period in 2017. [...]

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Florida Tourism Industry Assembles Hurricane Michael Relief Supplies for Affected Communities

November 16, 2018

TALLAHASSEE, Fla. – Today, VISIT FLORIDA and the Florida Association of Destination Marketing Organizations (FADMO) came together to prepare more than a thousand hygiene care packages for Hurricane Michael victims in Florida’s central Panhandle. More than 40 volunteers from tourism organizations throughout the state assembled items into hygiene kits at the Grand Marlin Restaurant and Oyster [...]

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VISIT FLORIDA Relaunches Landing Page to Encourage the Continuation of Bookings to Florida Following Hurricane Michael

November 01, 2018

TALLAHASSEE, Fla. – Today, as part of a nearly $9 million marketing plan following Hurricane Michael and this year’s red tide blooms, VISIT FLORIDA announced the relaunch of Florida Now, a landing page to provide real time information from destinations across the state to encourage the continuation of bookings to Florida. The new Florida Now landing [...]

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Gov. Scott: VISIT FLORIDA Launches Nearly $9 Million Marketing Plan Following Hurricane Michael, Red Tide

October 23, 2018

TALLAHASSEE, Fla. –  Today, Governor Rick Scott announced that VISIT FLORIDA has developed and launched an extensive new marketing campaign to highlight the Sunshine State. This multi-phased campaign includes more than $5.1 million to support the Panhandle following Hurricane Michael and nearly $3.8 million to assist the areas impacted by naturally-occurring red tide. Each campaign will [...]

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