News Releases

VISIT FLORIDA Relaunches Landing Page to Encourage the Continuation of Bookings to Florida Following Hurricane Michael

November 01, 2018

TALLAHASSEE, Fla. – Today, as part of a nearly $9 million marketing plan following Hurricane Michael and this year’s red tide blooms, VISIT FLORIDA announced the relaunch of Florida Now, a landing page to provide real time information from destinations across the state to encourage the continuation of bookings to Florida. The new Florida Now landing [...]

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Gov. Scott: VISIT FLORIDA Launches Nearly $9 Million Marketing Plan Following Hurricane Michael, Red Tide

October 23, 2018

TALLAHASSEE, Fla. –  Today, Governor Rick Scott announced that VISIT FLORIDA has developed and launched an extensive new marketing campaign to highlight the Sunshine State. This multi-phased campaign includes more than $5.1 million to support the Panhandle following Hurricane Michael and nearly $3.8 million to assist the areas impacted by naturally-occurring red tide. Each campaign will [...]

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Gov. Scott: Florida Continues to Break Visitation Records

September 12, 2018

TALLAHASSEE, Fla. – Today, Governor Rick Scott announced Florida set another record in tourism by welcoming the highest amount of visitors during any six months in the state’s history with 65.5 million visitors. This record amount of visitors represents a 5.9 percent increase over the same period in 2017, and includes 58 million domestic visitors, 5.2 [...]

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VISIT FLORIDA Launches Tourism Recovery Grant Program for Red Tide

August 17, 2018

Tallahassee, Fla.–Today, following Governor Rick Scott's emergency order, VISIT FLORIDA launched two programs to assist local tourism development boards in counties adversely affected by naturally occurring red tide, which include Collier, Lee, Charlotte, Sarasota, Manatee, Hillsborough and Pinellas counties. The Tourism Recovery Grant Program for Red Tide and Red Tide Recovery Marketing Program are designed to assist each affected [...]

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VISIT FLORIDA Announces 2018-2019 Tourism Industry Leadership

July 10, 2018

Tallahassee, Fla.– Today, VISIT FLORIDA announced its FY 2018-2019 Board of Directors and industry committees. Numerous VISIT FLORIDA partners, including some of the industry’s foremost experts, have been selected to represent the tourism industry for the new term.Lino Maldonado, Vice President of Operations, Growth, and Innovation for Wyndham Vacation Rentals North America, is the new [...]

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VISIT FLORIDA Launches "Keys to Summer" Campaign to Highlight the Florida Keys

June 25, 2018

Tallahassee, Fla.-Today VISIT FLORIDA launched its "Keys to Summer" campaign to highlight the bright, beautiful and brilliant experiences of the Florida Keys. The integrated campaign will include marketing efforts across a number of platforms, including advertising, promotions, social media, content production, welcome centers, and Through these channels, VISIT FLORIDA will be sharing with the rest [...]

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Gov. Scott: Florida’s Tourism Industry Booming, Achieves Highest Quarter Ever

June 05, 2018

TALLAHASSEE, Fla. – Today, Governor Rick Scott announced that Florida welcomed an all-time record 33.2 million visitors to the Sunshine State in the first quarter of 2018. This represents an increase of 7.4 percent over the same period in 2017 and is the largest quarter for visitation in Florida history.   Governor Scott said, “I am proud to announce that Florida set an all-time [...]

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VISIT FLORIDA Unveils New Cooperative Marketing Program

June 04, 2018

TALLAHASSEE, Fla.—Last week, VISIT FLORIDA unveiled its new and improved cooperative marketing program to over 12,000 small, medium and large industry partners across the state. The new cooperative program, developed in conjunction with Miles Partnership, allows industry partners of VISIT FLORIDA to buy into a number of shared marketing opportunities that VISIT FLORIDA takes a [...]

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