News Releases

New Data from VISIT FLORIDA Demonstrates Critical Importance of Tourism to Floridians

March 31, 2022

TALLAHASSEE, Fla. – This week, VISIT FLORIDA launched a new data dashboard to measure the tremendous benefit tourism provides to Florida’s communities. Compiling key metrics from multiple studies, the data shows that revenue generated from tourist spending saves every Florida family over $1,600 in taxes every year. In addition, bed tax revenues collected by counties [...]

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VISIT FLORIDA Announces Florida Huddle and Encounter 2023

January 27, 2022

 TALLAHASSEE, Fla. – Today, VISIT FLORIDA announced that Florida Huddle and Encounter 2023 will be held February 2 – 4, 2023 at the Palm Beach County Convention Center in West Palm Beach, Florida.Florida Huddle is the Sunshine State’s Official Travel Trade Show, showcasing the best of Florida to international and domestic tour operators, wholesalers, and [...]

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VISIT FLORIDA Highlights Phenomenal Year for Florida Tourism

December 27, 2021

TALLAHASSEE, Fla. – Today, VISIT FLORIDA highlighted a successful year for Florida’s tourism industry and the state’s continued economic recovery from the COVID-19 pandemic. Throughout 2021, VISIT FLORIDA executed several marketing campaigns that delivered visitation and revenue for communities across the Sunshine State.“Florida tourism’s recovery grew by leaps and bounds in 2021 as a result [...]

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VISIT FLORIDA Touts Florida’s Leadership in Tourism Recovery

October 12, 2021

TALLAHASSEE, Fla. – Today, VISIT FLORIDA highlighted several key performance indicators announced by Governor Ron DeSantis that show Florida tourism continues to dominate the recovery of the U.S. travel sector: Florida’s hotel room revenue increased 11 percent in August when compared to 2019, while the rest of the U.S. saw a decline of 5 percent over the same [...]

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2021 Florida Tourism Industry Awards Announced

September 09, 2021

Hollywood, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2021 Florida Tourism Hall of Fame and Flagler Awards. Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards. Florida Tourism Hall of FameSince 2001, individuals have been chosen annually to be inducted into the Florida Tourism Hall of Fame. [...]

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VISIT FLORIDA Announces Florida Welcomed 31.7 Million Travelers in Q2 2021

August 19, 2021

TALLAHASSEE, Fla. – Today, VISIT FLORIDA announced that preliminary visitation estimates show Florida welcomed a total of 31.7 million travelers from April through June 2021, representing an increase of more than 220 percent over the prior year. Approximately 30.6 million domestic visitors traveled to Florida in Q2, reflecting a 216 percent increase from 2020, and a [...]

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VISIT FLORIDA Announces FY21-22 Tourism Industry Leadership

July 09, 2021

TALLAHASSEE, Fla. – VISIT FLORIDA, the state’s official tourism marketing corporation, is proud to present its Board of Directors for the new 2021-22 fiscal year. Comprised of tourism industry experts, VISIT FLORIDA's 31-member Board of Directors, along with the members of its committees, provide guidance, input, and insight into the evolution of VISIT FLORIDA programs, [...]

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