News Releases

VISIT FLORIDA Announces 2018-2019 Tourism Industry Leadership

July 10, 2018

Tallahassee, Fla.– Today, VISIT FLORIDA announced its FY 2018-2019 Board of Directors and industry committees. Numerous VISIT FLORIDA partners, including some of the industry’s foremost experts, have been selected to represent the tourism industry for the new term.Lino Maldonado, Vice President of Operations, Growth, and Innovation for Wyndham Vacation Rentals North America, is the new [...]

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VISIT FLORIDA Launches "Keys to Summer" Campaign to Highlight the Florida Keys

June 25, 2018

Tallahassee, Fla.-Today VISIT FLORIDA launched its "Keys to Summer" campaign to highlight the bright, beautiful and brilliant experiences of the Florida Keys. The integrated campaign will include marketing efforts across a number of platforms, including advertising, promotions, social media, content production, welcome centers, and visitflorida.com. Through these channels, VISIT FLORIDA will be sharing with the rest [...]

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Gov. Scott: Florida’s Tourism Industry Booming, Achieves Highest Quarter Ever

June 05, 2018

TALLAHASSEE, Fla. – Today, Governor Rick Scott announced that Florida welcomed an all-time record 33.2 million visitors to the Sunshine State in the first quarter of 2018. This represents an increase of 7.4 percent over the same period in 2017 and is the largest quarter for visitation in Florida history.   Governor Scott said, “I am proud to announce that Florida set an all-time [...]

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VISIT FLORIDA Unveils New Cooperative Marketing Program

June 04, 2018

TALLAHASSEE, Fla.—Last week, VISIT FLORIDA unveiled its new and improved cooperative marketing program to over 12,000 small, medium and large industry partners across the state. The new cooperative program, developed in conjunction with Miles Partnership, allows industry partners of VISIT FLORIDA to buy into a number of shared marketing opportunities that VISIT FLORIDA takes a [...]

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VISIT FLORIDA Highlights Successful Canadian Marketing Campaign

April 23, 2018

TALLAHASSEE, Fla.—Today, VISIT FLORIDA released the results of its 2017 Canadian marketing efforts. In 2017, Canadian visitation to Florida increased from 3.35 million in 2016 to 3.48 million visitors, or 4 percent. Additionally, from January to November 2017, Canadian air travel to Florida was up 5.9 percent, and ground transportation was up 1.3 percent. These [...]

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Gov. Scott: Florida Sets Another Tourism Record in 2017

March 20, 2018

NAPLES, Fla.—Today, Governor Rick Scott announced that Florida set another tourism record in 2017 by welcoming the highest number of visitors in any year in the state’s history with 116.5 million visitors, according to VISIT FLORIDA. This represents a 3.6 percent increase over the 112.4 million visitors in 2016. Governor Scott said, “Today, I am proud [...]

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Gov. Scott: Virgin Voyages to Create 300 New Jobs at New Headquarters in Broward County

February 14, 2018

PLANTATION, Fla. – Today, Governor Rick Scott announced that Virgin Voyages, a new cruise company by the global Virgin brands, has selected Plantation for their new headquarters, which will create 300 new jobs. The company will also invest $15.9 million in the local community. Earlier today, Governor Scott also announced Lockheed Martin would be expanding in [...]

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