RECORD BROKEN AGAIN: Florida Announces the Highest Tourism Numbers in State History in 2024
February 12, 2025
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that Florida continues to be the top destination for travelers from all over the world as it welcomed a record-breaking 142.9 million visitors in 2024. This marks a 1.6% increase over 2023, the previous record annual visitation in the state’s history. The fourth quarter of 2024 also set a new [...]
Read moreDana Young Announces Retirement as President and CEO of VISIT FLORIDA
December 10, 2024
TALLAHASSEE, Fla. — Today, Dana Young, President and CEO of VISIT FLORIDA, announced her retirement after six years of dedicated service leading the state’s official tourism marketing organization. Young, the longest-serving agency head in the DeSantis Administration, will remain in her role until a new President and CEO is appointed and onboarded. Under President Young’s leadership, [...]
Read moreFlorida Again Shatters Tourism Records; Posts Highest Visitation Numbers in State History in 2023
December 10, 2024
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced record-breaking visitation numbers in 2023. Tourists to Florida were found to have spent a record $131 billion in the state—an increase of 5% over 2022—in addition to $36.9 billion in local, state, and federal tax revenue. Florida remains the premier travel destination of the nation and the world.“Florida can’t be [...]
Read moreFlorida Continues to Break Tourism Records
November 12, 2024
TALLAHASSEE, Fla. — Today, Governor Ron DeSantis announced that Florida continues to be the country’s premier travel destination as it once again sets record-breaking visitation numbers in the third quarter of 2024. Preliminary estimates indicate that 34.6 million visitors traveled to the Sunshine State, marking a 1.8% increase over Q3 2023 and making it the highest [...]
Read moreVISIT FLORIDA Launches Its Largest Hurricane Recovery Campaign Ever
October 24, 2024
TALLAHASSEE, FL – Today, VISIT FLORIDA announced the state’s largest-ever tourism recovery marketing campaign in response to Hurricanes Helene and Milton. With a $5.75 million, multi-phase initiative, the campaign showcases Florida’s unwavering spirit and reassures the world that the Sunshine State is open and ready to welcome visitors. “Floridians are resilient and our incredible tourism industry [...]
Read more2024 Florida Tourism Industry Awards Announced
August 29, 2024
TAMPA, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2024 Florida Tourism Hall of Fame and Flagler Awards during the annual Chairman’s Dinner. Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards. This year’s event was held during the 2024 Florida Governor’s Conference on Tourism at [...]
Read moreGovernor Ron DeSantis Announces Greatest Second-Quarter Tourism Numbers in Florida History
August 15, 2024
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that Florida welcomed a record-breaking 34.2 million visitors in the second quarter of 2024. This figure represents a 1.7% increase over the same period in 2023, setting a new all-time high for second-quarter visitation in the state’s history."Florida continues to set the standard as the top destination for tourists," said [...]
Read moreGovernor Ron DeSantis Announces Record Breaking Tourism Numbers
May 16, 2024
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that tourism to Florida has reached unprecedented levels, solidifying Florida's status as the premier destination for travelers worldwide. Revised figures for 2023 show that Florida welcomed more than 140.6 million visitors, breaking previous records. Additionally, Florida’s first quarter of 2024 hit 40.6 million visitors, the highest ever recorded for a [...]
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