News Releases

VISIT FLORIDA Praises Governor DeSantis for Supporting Florida’s Tourism Industry in the Framework for Freedom Budget

February 03, 2023

TALLAHASSEE, FL—Governor Ron DeSantis announced that he is recommending $100 million in recurring funding for VISIT FLORIDA as part of the Framework for Freedom Budget. VISIT FLORIDA estimates that Florida welcomed 35.1 million visitors between July and September 2022, marking a 6.9 percent increase from Q3 2021, and the fifth consecutive quarter of overall visitation surpassing [...]

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VISIT FLORIDA Highlights Incredible Year for Florida Tourism

January 04, 2023

TALLAHASSEE, FL—Today, VISIT FLORIDA highlighted an amazing year for Florida’s tourism industry driven by the efforts of the state’s official tourism marketing corporation. Throughout 2022, VISIT FLORIDA’s marketing initiatives – initiatives that are frequently done in collaborative partnership with local and regional tourism industry partners throughout Florida – have consistently yielded record-breaking visitation growth, and [...]

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VISIT FLORIDA Launches Marketing Campaign for Hurricane Ian Recovery

October 13, 2022

TALLAHASSEE, Fla. – Today, VISIT FLORIDA announced the launch of a new marketing campaign to promote tourism to the state following Hurricane Ian. As impacted communities in Southwest Florida recover, the campaign showcases the unaffected areas around the state that are open and ready to welcome visitors now. The campaign features recent footage captured in [...]

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2022 Florida Tourism Industry Awards Announced

September 01, 2022

Boca Raton, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2022 Florida Tourism Hall of Fame and Flagler Awards. Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards.Florida Tourism Hall of FameSince 2001, individuals have been chosen annually to be inducted into the Florida Tourism Hall [...]

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VISIT FLORIDA Announces FY 2022-23 Tourism Industry Leadership

July 11, 2022

TALLAHASSEE, Fla. – VISIT FLORIDA, the state’s official tourism marketing corporation, is proud to present its Board of Directors for the new 2022-23 fiscal year. Comprised of tourism industry experts, VISIT FLORIDA's Board of Directors, along with the members of its committees, provide guidance, input, and insight into the evolution of VISIT FLORIDA programs, processes, and [...]

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New Data from VISIT FLORIDA Demonstrates Critical Importance of Tourism to Floridians

March 31, 2022

TALLAHASSEE, Fla. – This week, VISIT FLORIDA launched a new data dashboard to measure the tremendous benefit tourism provides to Florida’s communities. Compiling key metrics from multiple studies, the data shows that revenue generated from tourist spending saves every Florida family over $1,600 in taxes every year. In addition, bed tax revenues collected by counties [...]

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VISIT FLORIDA Announces Florida Huddle and Encounter 2023

January 27, 2022

 TALLAHASSEE, Fla. – Today, VISIT FLORIDA announced that Florida Huddle and Encounter 2023 will be held February 2 – 4, 2023 at the Palm Beach County Convention Center in West Palm Beach, Florida.Florida Huddle is the Sunshine State’s Official Travel Trade Show, showcasing the best of Florida to international and domestic tour operators, wholesalers, and [...]

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