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News Releases

VISIT FLORIDA Highlights Florida Travel Then & Now

February 06, 2020

TALLAHASSEE, Fla. – This winter and early spring, VISIT FLORIDA, the state’s official destination promotion organization, will showcase vintage Florida tourism promotion commercials juxtaposed with current exciting ways for travelers to escape the winter in Florida. These shareable “throwback” promotional videos will be featured on VISIT FLORIDA’s Facebook, Twitter, and Instagram accounts and are aimed to invoke a sense of [...]

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VISIT FLORIDA Highlights Amazing Year for Florida Tourism

December 23, 2019

TALLAHASSEE, Fla. – Today, VISIT FLORIDA highlighted a successful year for Florida’s tourism industry led by the efforts of the state’s official tourism marketing corporation. Throughout the year, VISIT FLORIDA developed and managed several important marketing campaigns that delivered results on behalf of Florida taxpayers. VISIT FLORIDA President & CEO Dana Young said, “As we near the [...]

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2019 Florida Tourism Industry Awards Announced

November 20, 2019

TALLAHASSEE, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2019 Florida Tourism Hall of Fame and Flagler Awards during the annual Chairman’s Dinner.  Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards. This year’s event was held during the 2019 Florida Tourism Forum at the Sheraton Panama [...]

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Florida Welcomed 31.6 million Visitors in Q3 2019

November 20, 2019

TALLAHASSEE, Fla. – VISIT FLORIDA estimates 31.6 million visitors traveled to Florida in the third quarter of 2019. Of these visitors, preliminary estimates show 28.6 million were domestic, 2.6 million were overseas visitors and 499,000 came from Canada.Total enplanements at Florida’s 19 major airports grew by 2.5 percent compared to Q3 last year, with 22.6 million [...]

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VISIT FLORIDA Honored with Expedia Group EPIC Award

November 15, 2019

Tallahassee, Fla. – VISIT FLORIDA, the state’s official tourism marketing corporation, has been honored with an Expedia Group EPIC Award in recognition of its successful partnership with Expedia Group Media Solutions at the company’s explore ’19 conference. The EPIC Awards pay tribute to business entities demonstrating the accolades’ core values of Engagement, Partnership, Innovation, and [...]

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VISIT FLORIDA: Live from Florida Friday to Help Drive Autumn Visitation

September 18, 2019

Tallahassee, Fla. – Today, VISIT FLORIDA announced a new social media campaign aimed at attracting visitors to Florida communities following the interruption of travel over the Labor Day holiday weekend. The marketing campaign was launched last week and runs through September 20. It features concentrated social media activations, influencer content, live videos across social media platforms, [...]

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Governor Ron DeSantis Announces All-Time Record Six-Month Visitation for Florida

August 15, 2019

Tallahassee, Fla. — Today, Governor Ron DeSantis announced that Florida welcomed 69.7 million travelers from January through June of 2019, the highest number of visitors during any six months in Florida’s history. This record number represents a 5.2 percent increase over the same period in 2018 and includes 62.1 million domestic visitors, 5.3 million overseas [...]

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Governor Ron DeSantis Announces New VISIT FLORIDA Eco and Sustainable Travel Hub

August 05, 2019

Tallahassee, Fla. – Today, in an effort to promote tourism and visitation to the Sunshine State, Governor Ron DeSantis announced the launch of a new VISIT FLORIDA eco-friendly travel hub on The hub features tips and resources for green, sustainable travel throughout the state. Visitors can find information about environmentally friendly attractions, activities, dining, transportation, and lodging – and [...]

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