News Releases

2023 Florida Tourism Industry Awards Announced

September 07, 2023

ORLANDO, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2023 Florida Tourism Hall of Fame and Flagler Awards during the annual Chairman’s Dinner.  Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards. This year’s event was held during the 2023 Florida Governor’s Conference on Tourism at [...]

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VISIT FLORIDA Second Quarter Data Shows International Visitors are Returning to Florida in Droves

August 16, 2023

TALLAHASSEE, FL. – Today, VISIT FLORIDA announced the strongest international visitation numbers Florida has seen since 2019. According to new estimates from VISIT FLORIDA, international visitors have dramatically increased travel to Florida. Calendar Year 2023 (Q1 + Q2) saw massive increases in overseas (+21.8%) and Canadian (+81.1%) visitation compared to the same time period in [...]

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Governor Ron DeSantis Announces Florida has Lowest Unemployment Rate Amongst the 10 Largest States in the Nation and Experienced Record Tourism in First Quarter of 2023

May 19, 2023

TALLAHASSEE, Fla. — Today, Governor Ron DeSantis announced that Florida has the lowest unemployment rate among the top 10 largest states in the nation at 2.6 percent, as Floridians see continued economic stability spurred on in part by the thriving tourism industry. Between January and March of 2023, Florida saw a record 37.9 million visitors, [...]

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VISIT FLORIDA Praises Governor DeSantis for Supporting Florida’s Tourism Industry in the Framework for Freedom Budget

February 03, 2023

TALLAHASSEE, FL—Governor Ron DeSantis announced that he is recommending $100 million in recurring funding for VISIT FLORIDA as part of the Framework for Freedom Budget. VISIT FLORIDA estimates that Florida welcomed 35.1 million visitors between July and September 2022, marking a 6.9 percent increase from Q3 2021, and the fifth consecutive quarter of overall visitation surpassing [...]

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VISIT FLORIDA Highlights Incredible Year for Florida Tourism

January 04, 2023

TALLAHASSEE, FL—Today, VISIT FLORIDA highlighted an amazing year for Florida’s tourism industry driven by the efforts of the state’s official tourism marketing corporation. Throughout 2022, VISIT FLORIDA’s marketing initiatives – initiatives that are frequently done in collaborative partnership with local and regional tourism industry partners throughout Florida – have consistently yielded record-breaking visitation growth, and [...]

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VISIT FLORIDA Launches Marketing Campaign for Hurricane Ian Recovery

October 13, 2022

TALLAHASSEE, Fla. – Today, VISIT FLORIDA announced the launch of a new marketing campaign to promote tourism to the state following Hurricane Ian. As impacted communities in Southwest Florida recover, the campaign showcases the unaffected areas around the state that are open and ready to welcome visitors now. The campaign features recent footage captured in [...]

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2022 Florida Tourism Industry Awards Announced

September 01, 2022

Boca Raton, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2022 Florida Tourism Hall of Fame and Flagler Awards. Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards.Florida Tourism Hall of FameSince 2001, individuals have been chosen annually to be inducted into the Florida Tourism Hall [...]

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