News Releases

International Tourism to Florida Continues to Rise

February 16, 2024

TALLAHASSEE, Fla. — Today, VISIT FLORIDA announced that in 2023, Florida welcomed 135 million visitors, leading 2019 tourism levels by 3.0%. Overseas visitation in Q4 2023 is estimated at 2.3 million, an increase of 15.9% from Q4 2022, a sign that Florida continues to be the preferred destination for international travelers. Canadian visitation is estimated at [...]

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Travelers to Florida Continue to Outpace the Nation

January 12, 2024

TALLAHASSEE, Fla. — Today, Governor Ron DeSantis highlighted a recent study commissioned by VISIT FLORIDA which shows that with the record-breaking number of visitors in 2022, travelers spent a record $124.9 billion, outpacing 2021 by nearly $20 billion. For every dollar spent by the 137.4 million visitors in 2022, 97 cents were retained in the [...]

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VISIT FLORIDA Applauds Governor Ron DeSantis’ Focus on Florida’s Future Budget

December 07, 2023

TALLAHASSEE, Fla. – Under Governor DeSantis' visionary leadership, Florida has seen record-breaking visitation. As global travel resumes, VISIT FLORIDA stands ready to drive further innovative marketing campaigns to welcome new and returning guests to the state's many wonders. The Focus on Florida’s Future Budget provides $105 million to continue VISIT FLORIDA’s success. "Governor DeSantis’ support for [...]

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Florida Sets New Visitation Record in Third Quarter

November 16, 2023

TALLAHASSEE, Fla. — Today, Governor Ron DeSantis announced that visitation to Florida continues to rise, setting a record for the number of visitors to Florida in the third quarter of a year, with an estimated total of 35.1 million visitors between July and September 2023. Visitation included 32.2 million domestic visitors, 2.2 million overseas visitors [...]

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2023 Florida Tourism Industry Awards Announced

September 07, 2023

ORLANDO, Fla. – Yesterday, VISIT FLORIDA announced the recipients of the 2023 Florida Tourism Hall of Fame and Flagler Awards during the annual Chairman’s Dinner.  Each year, leaders in Florida tourism are chosen by selection committees to receive these prestigious awards. This year’s event was held during the 2023 Florida Governor’s Conference on Tourism at [...]

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VISIT FLORIDA Second Quarter Data Shows International Visitors are Returning to Florida in Droves

August 16, 2023

TALLAHASSEE, FL. – Today, VISIT FLORIDA announced the strongest international visitation numbers Florida has seen since 2019. According to new estimates from VISIT FLORIDA, international visitors have dramatically increased travel to Florida. Calendar Year 2023 (Q1 + Q2) saw massive increases in overseas (+21.8%) and Canadian (+81.1%) visitation compared to the same time period in [...]

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Governor Ron DeSantis Announces Florida has Lowest Unemployment Rate Amongst the 10 Largest States in the Nation and Experienced Record Tourism in First Quarter of 2023

May 19, 2023

TALLAHASSEE, Fla. — Today, Governor Ron DeSantis announced that Florida has the lowest unemployment rate among the top 10 largest states in the nation at 2.6 percent, as Floridians see continued economic stability spurred on in part by the thriving tourism industry. Between January and March of 2023, Florida saw a record 37.9 million visitors, [...]

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VISIT FLORIDA Praises Governor DeSantis for Supporting Florida’s Tourism Industry in the Framework for Freedom Budget

February 03, 2023

TALLAHASSEE, FL—Governor Ron DeSantis announced that he is recommending $100 million in recurring funding for VISIT FLORIDA as part of the Framework for Freedom Budget. VISIT FLORIDA estimates that Florida welcomed 35.1 million visitors between July and September 2022, marking a 6.9 percent increase from Q3 2021, and the fifth consecutive quarter of overall visitation surpassing [...]

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