VISIT FLORIDA Highlights Successful Canadian Marketing Campaign
April 23, 2018
TALLAHASSEE, Fla. - Today, VISIT FLORIDA released the results of its 2017 Canadian marketing efforts. In 2017, Canadian visitation to Florida increased from 3.35 million in 2016 to 3.48 million visitors, or 4 percent. Additionally, from January to November 2017, Canadian air travel to Florida was up 5.9 percent, and ground transportation was up 1.3 percent. [...]
Read moreGov. Scott: Florida Sets Another Tourism Record in 2017
March 20, 2018
NAPLES, Fla. – Today, Governor Rick Scott announced that Florida set another tourism record in 2017 by welcoming the highest number of visitors in any year in the state’s history with 116.5 million visitors, according to VISIT FLORIDA. This represents a 3.6 percent increase over the 112.4 million visitors in 2016. Governor Scott said, “Today, I am proud [...]
Read moreGov. Scott: Virgin Voyages to Create 300 New Jobs at New Headquarters in Broward County
February 14, 2018
PLANTATION, Fla. – Today, Governor Rick Scott announced that Virgin Voyages, a new cruise company by the global Virgin brands, has selected Plantation for their new headquarters, which will create 300 new jobs. The company will also invest $15.9 million in the local community. Earlier today, Governor Scott also announced Lockheed Martin would be expanding in [...]
Read moreGov. Scott: Allegiant to Establish New Aircraft Base at Destin-Fort Walton Beach Airport
February 13, 2018
DESTIN, Fla.—Today, Governor Rick Scott announced that Allegiant Travel Company (Allegiant) has chosen to establish a new, two-aircraft base with year-round routes at Destin-Fort Walton Beach Airport (VPS). The aircraft base will create 65 new jobs and bring an anticipated $418 million in tourism revenue to the area over the next five years. Allegiant is [...]
Read moreKen Lawson Meets With Keys Leaders to Discuss the Importance of Fully Funding VISIT FLORIDA Following Hurricane Irma
February 08, 2018
TALLAHASSEE, FL—Yesterday, during Florida Keys Day in Tallahassee, VISIT FLORIDA President & CEO Ken Lawson met with leaders and residents from Monroe County to discuss the impact Hurricane Irma had on Florida’s tourism industry and of importance of fully funding VISIT FLORIDA. Ken Lawson, President & CEO of VISIT FLORIDA said, "The Florida Keys is one [...]
Read moreHotel Pipeline Data Shows Importance of Fully Funding VISIT FLORIDA
February 05, 2018
TALLAHASSEE, FL—Today, VISIT FLORIDA released data indicating strong growth projections for Florida’s hotel industry. As tourism fuels record visitation and out-of-state spending numbers, construction in Florida’s hotel industry will continue to boom through 2020. This growth is directly correlated to VISIT FLORIDA’s strong marketing efforts that have led to record visitation numbers to the state. According [...]
Read moreStatement from Ken Lawson on VISIT FLORIDA Funding
January 24, 2018
“While it’s still early in the process, the Florida Senate’s initial proposal to cut VISIT FLORIDA’s funding to $50 million is disappointing. Over the past year, we’ve restructured VISIT FLORIDA to ensure we are completely transparent, accountable, and efficient from top to bottom. At the same time, we’ve developed some of the most cutting-edge marketing [...]
Read moreVISIT FLORIDA Releases New Economic Impact Figures
January 18, 2018
TALLAHASSEE, Fla—Today, VISIT FLORIDA released new figures on the economic impact of visitors to Florida. In 2016, out-of-state visitor spending in Florida reached a record $112 billion, an increase of 2.7 percent over the previous year. Visitors generated $88 billion, or roughly 10 percent, of Florida’s total Gross Domestic Product (GDP), up 4.2 percent over [...]
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