Research FAQ

I am looking for data for a specific city or county of the state. Where do I find this?

VISIT FLORIDA tracks information for the entire state and by eight geographic vacation regions. We do not keep data on specific cities or counties. This information can best be obtained from the local Convention and Visitors Bureau (CVB). The Florida Association of Destination Marketing Organizations maintains a list of local destination marketing organizations.

How many visitors came to Florida last year?

Preliminary figures show that in 2022, Florida received approximately 137.6 million visitors (not including residents), the largest number of visitors in the state’s history. This was a 12.9% increase from 2021 and a 5.0% increase from 2019. For current figures, please check the research page on

Do most visitors come to Florida by car or plane?

The preliminary air/non-air split for all visitors in 2022 estimated to have been 38.0% by air and 62.0% by non-air means.

How many international visitors come to Florida?

Figures show that in 2022 an estimated 9.8 million visitors came to Florida from Canadian and overseas markets. Overseas travel to Florida increased 73.0% in 2022 from 2021 (and decreased 28.3% in 2022 from 2019), reaching 7.0 million and accounting for 5.1% of total visitation to the state. Canadian visitation increased 514.1% from 2021 (and decreased 31.7% from 2019), with Canadians making 2.8 million visits to Florida, representing 2.0% of the total visitors to the state. The decrease in visitation compared to 2019 was attributable to the COVID-19 pandemic.

How many domestic visitors choose Florida as a destination?

Preliminary figures indicate domestic travel to Florida was up 8.9% in 2022 compared to 2021 (and up 9.0% compared to 2019), with 127.8 million domestic visits to Florida. Domestic visitation represented 92.9% of the total visitation to the state in 2022.

What states do domestic visitors to Florida come from?

The top origin states for domestic visitors to Florida in 2021 were Georgia (9.5%), New York (9.3%), and Alabama (6.4%).

What countries do international travelers to Florida come from?

The top origin countries to Florida in 2022 were Canada (2.8 million), the United Kingdom (1.1 million), Brazil (709k), Colombia (560k), and Mexico (443k).

What activities do Florida visitors participate in the most?

The most popular activities for domestic visitors in 2021 were beach or waterfront activities (35%), shopping (22%), and culinary/dining experiences (21%). Overseas visitors in 2020 cited shopping (86%), sightseeing (71%), and amusement and theme parks (46%) as the most popular activities while in Florida. Data for 2021 overseas visitors will be available in June 2022.

How many people are employed in tourism in Florida?

In 2021, visitor spending directly and indirectly supported over 1.7 million jobs in the state.

What is the hotel occupancy in Florida?

In 2022, the statewide average hotel/motel occupancy rate was 70.5%. This is an increase of 9.4% from 2021.. Source: STR

What is the average daily room rate in Florida?

In 2017, the average daily room rate was $138.06, up 2.6% from $134.53 in 2016. Source: STR

How many hotel rooms are in Florida?

As of January 2023, there were 483,431 hotel and motel rooms in Florida spread over 4,514 properties. For more information contact the Florida Department of Business and Professional Regulation who track these statistics.

What is a bed tax?

Counties may levy a tourist development tax or "bed tax" as a percent of the total charge (rate varies depending on county) for the lease or rental of living accommodations in any hotel, apartment hotel, motel, resort motel, apartment, apartment motel, rooming house, recreational vehicle park, mobile home park or condominium for a term of six months or less. The Florida Department of Revenue, Office of Tax Research collects and tracks bed tax collections by Florida county. For more information, visit the Florida Department of Revenue website at

What is Florida's population?

The U.S. Census estimated Florida's population in 2022 to be 22.2 million people, a 1.9% percent increase from 2021. For more information visit the U.S. Census Bureau's website at

How many people move to Florida each year?

VISIT FLORIDA does not track how many people relocate to the state each year, but the U.S. Census Bureau does and refers to it as "Domestic Migration" (

How many "snowbirds" does Florida have?

Since many seasonal residents ("snowbirds") own homes and are part-time residents of the state, they are not tracked by VISIT FLORIDA.

How many nature parks are in Florida?

There are 175 state parks and 35 state forests ( There are also 11 national parks, preserves, seashores or monuments, 3 national forests, and 1 national scenic trail ( For additional information check the websites listed above.

I've clicked on several links and need a password. How do I get the information there?

As a private company, some of our information is public and some is available by password to the companies that have invested in us as Partners. If you would like information on how to become a VISIT FLORIDA Partner, click here.

*Preliminary data subject to revision.

Note: When using any of our research statistics please credit VISIT FLORIDA Research. Unless otherwise sourced, this data is copyright protected.

For more detailed Florida tourism information, please contact the VISIT FLORIDA Research Team at