View Our New Marketing Plan
VISIT FLORIDA's new 2026-2027 Marketing Plan is now available. This annual marketing plan provides a performance review of Florida tourism, which provides more than 130 billion dollars in economic activity to the state each year.
The 2026 Official Florida Vacation Guide
For those who help others plan vacations to and within Florida, we offer bulk shipments of the Official Florida Vacation Guide and Official Florida State Transportation Map. Request your copy of the new 2026 guide!
Florida Governor's Conference on Tourism
The 2026 Florida Governor's Conference on Tourism is taking place September 9 - 11, 2026 at the Palm Beach County Convention Center in West Palm Beach, FL.