Welcome Centers

Own a Welcome Center
Make your business the center of attention at each of Florida’s three official highway Welcome Centers!  VISIT FLORIDA’s Marketing Partners can display large build-outs, banners, videos, giveaways and other materials to promote their destination or brand as they “take over” the Welcome Center lobby and window exterior.  Vivid perforated graphics are displayed on the entrance windows of the Florida Welcome Centers, providing a great place to advertise current promotions and highlight company brands.  This program is available each quarter on a first-come, first-served basis.

Brochure Rack Space Program
Brochures continue to have a strong impact in a world dominated by digital marketing, with Welcome Center visitors picking up more than 10 million brochures annually.  Rack spaces are available in 4”x 9” and 8 ½” x 11” sizes.  The program is open to both VISIT FLORIDA Partners and non-partners.  Marketing Partners receive a 30 percent discount.

Transparency Lease Program
Put your business in “lights” at our Florida Welcome Centers.  Rent a backlit transparency space at one of our three highway Welcome Centers.  Industry members can prominently display a backlit photograph with their logo or special promotion/event on our lobby walls.  Program open to both VISIT FLORIDA Partners and non-partners.  Marketing Partners receive a 30 percent discount.  Sizes vary by location.

Lobby Booth Program
VISIT FLORIDA’s Marketing Partners are able to participate in a designated booth in each of our three highway Welcome Center lobbies. Partners can distribute literature, giveaways, and promote their business face-to-face with Florida’s visitors.  There is no additional fee to participate in this program.  Reservations may be made at each Welcome Center location.

Kids' Corner
Each of Florida’s three highway Welcome Centers have a designated area for visitors traveling with small children.  This unique sponsorship opportunity allows VISIT FLORIDA’s Marketing Partners to create a “play” area to educate and entertain children while parents get the travel information they need from Welcome Center staff.  The Kid’s Corner features prominent signage and a special brochure distribution point.

Florida Welcome Center Outdoor Displays
Large scale outdoor displays depicting your brand or representing your destination are available at all three Florida Welcome Centers.  The Outdoor Displays offer great photo opportunities and have proven to be especially popular with our social media savvy visitors. The program is open to VISIT FLORIDA Marketing Partners.

Certified Visitor Information Center Program
The Certified Visitor Information Center program brings VISIT FLORIDA recognition to visitor centers around the state and provides these facilities with benefits that enable the successful promotion of travel to and throughout Florida. CVICs must be VISIT FLORIDA Marketing Partners and display their brochure in one of the Official Florida Welcome Centers. In addition, CVICs must be open-year round (a minimum of five days a week), be ADA compliant, have public parking and restrooms, and be either a public entity or backed by a local visitor bureau, governing body, or visitors bureau with jurisdiction over the locality in which it is located.