Title: Area General Manager
Organization: The Ritz-Carlton, Amelia Island
Committee Position: Member
With over 34 years of hospitality experience, Greg Cook proudly holds the position of Area General Manager for The Ritz-Carlton, Fort Lauderdale, W Fort Lauderdale, and The Ritz-Carlton, Amelia Island. As Area General Manager, Cook is responsible for the success of overseeing a combined 1,100 guestrooms and residence condos, representing over $200 million in combined revenue.
Cook began his hospitality and Marriott International career in 1985 as a bellman at the Harbor Beach Marriott & Resort in Fort Lauderdale. Since then he has held numerous positions within operations, providing the necessary leadership and skill set to propel as a leader within Marriott International. Key successes include his tenure as General Manager for the Eden Roc, Renaissance where he repositioned the iconic lifestyle property after a $230 million renovation. The resort was awarded significant recognition under Cook's leadership along with many other business accomplishments which included a partnership with Elle Magazine to create the first-ever ELLE Spa at The Eden Roc, which Condé Nast Traveler voted among its "Hot List - Top 35 New Spas" in 2012. In addition, Esquire Magazine voted Eden Roc's 1500 Degrees Steakhouse, featuring Celebrity Chef Paula DaSilva, as one of the "Top 10 Best New Restaurants."
Most recent projects include the success of the $17 Million nautically inspired makeover and repositioning of The Ritz-Carlton, Fort Lauderdale's newly renovated guestrooms and Club Lounge, along with one of Fort Lauderdale's most sought-after dining destination, Burlock Coast Seafare & Spirits.
Cook's involvement in the community is extensive, as he currently serves as a board member and/or co-chair for the Broward Workshop Top 105 CEO's of Broward County; Florida Restaurant & Lodging Association; City of Fort Lauderdale Chamber "Economic Advisory Council"; City of Fort Lauderdale Business Improvement District; and Broward Tourism Coalition. In keeping with community even closer to home, Cook led The Ritz-Carlton, Fort Lauderdale to earn the Community Footprints Award of the Year, an award presented by The Ritz-Carlton Hotel Company focused on social and environmental responsibility.
As a resident of Broward County for the past 30 years, Cook has built his home in Pompano Beach with his wife, Pam and two daughters, Caitlin and Tiffany. As a proud father and husband, both Caitlin and Tiffany are soon-to-be graduates from University of North Florida, while Pam, celebrated 40 years with Marriott International in 2019. Cook enjoys hunting and spending time on his farm in North Florida. When he is not hunting, he enjoys spending time with his family in the Florida Keys or Bahamas, boating, fishing or simply enjoying island life.