Industry Services, Small Business and Rural Development Council

The Council's charge is to oversee strategies and policies related to industry communication and engagement, regional and vertical industry development, small business development and rural development.  The Council will make strategy and policy recommendations to the VISIT FLORIDA Board of Directors.

Kara Lundgren


Cambria Hotel Fort Lauderdale Beach

Charlotte Bireley


Visit St. Lucie

Merry Coffman

Pure Florida - Naples

Michael Corrigan

Visit Jacksonville

Lisa Greenwood

ZooTampa at Lowry Park

Pamela Johnson

Fort Myers - Islands, Beaches and Neighborhoods

Dave Lawrence

Cultural Council for Palm Beach County

Jayna Leach

Visit Panama City Beach

Jesse Martinez

The Alfond Inn

Kimberly Morgan

Clay County Board of County Commissioners

Emily Shorrock

Experience Kissimmee

John Solomon

Franklin County Tourist Development Council

Adam Thomas

Pasco County Board of County Commissioners/Florida's Sports Coast

Tisha Whitehurst

Levy County Visitors Bureau