A Logo That Emphasizes Our State
(Without City Name)
The primary logo is to be used in most applications and acts as a call-to-action. It should be large enough that it is clearly legible and in a space that is clear of other graphics.
And Its Many Amazing Destinations
(With City Name)
The secondary logo includes the name of the location seen in the photography of an ad and should be used when possible, according to the usage guidelines shown below.
Usage
Static
- One location is featured
- Out-of-home viewed at close distances
- Digital banners larger than 300px x 250px
- Out-of-home viewed at far distances (e.g. billboard)
- Digital banners smaller than 300px x 250px
Video
- One location is featured
- Multiple locations are featured (in endslates, locations cycle through)
Approved Color Combinations
Incorrect Usage
It is important that our brand is accurately and consistently represented. The logo should not be altered in any way other than the selection of the city name.
A Logo That Promotes Sunshine For All
The pride logo shows how we value every traveler and allows us to highlight Florida’s inclusivity. It should be large enough that it is clearly legible and in a space that is clear of other graphics.
A Logo That Celebrates Our Partners.
The partner logo emphasizes that VISIT FLORIDA and our partners are equal in collaboration.
