INTERNATIONAL

Imagine participating in an $11 million global marketing strategy for pennies on the dollar. VISIT FLORIDA has created an entirely new model for small, medium, and large Partners to participate in the international arena. Our innovative "Coalition Tiered" approach allows you to buy in from $900 to $175,000, and to choose the specific countries and assets you want to promote your destination. We'll be rolling out different opportunities throughout the year, starting with those listed here.

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CANADA WINTER TAKEOVER

This campaign is designed to address market share loss in Canada, and is one of the first of many upcoming initiatives in this critical market, running from October 28 through November 1, 2017.

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U.K.

VISIT FLORIDA has created a robust menu of marketing strategies and tactics in the U.K. that you can now purchase at the most affordable prices ever.

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GERMANY

We're taking the same tiered approach in Germany. Partnership opportunities start as low as $900 and go as high as $50,000. VISIT FLORIDA will dedicate over $1 million toward the tactical hard costs.

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SOCIAL MEDIA CO-OP

Facebook Promoted Video: Promote your destination with engaging video content (or use VISIT FLORIDA's content promoting your destination) to a targeted audience of your choosing. With four tiered pricing options - from $500 to $25,000 - this opportunity is available for Partners of all sizes. With a minimum of $5,000, Partners receive additional custom audience targeting, a new opportunity for FY17-18.

Facebook Carousel-DMA Targeting: Put your destination in the homes of 21 different domestic markets, plus Canada, with a Facebook Carousel Ad. This product is available at a low price and is the perfect opportunity to reach potential visitors in an innovative and engaging way. ($1,000 - $25,000 dependent on chosen market and potential reach).

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DIGITAL / O.O.H.

More of what you've been asking for!

VISIT FLORIDA is now offering:
Digital billboards - 15 Florida top feeder markets including Canada (starting at $4,200); digital transit platform screens and urban panels in five domestic markets and two in Canada (starting at $8,500); digital TV The Florida Channel on Roku, Apple TV and Amazon Fire seen in 220 countries ($1,000); your destination's videos featured on the VISIT FLORIDA digital channel (four connected platforms $1,000 - $1,250); and multiple participation opportunities on the successful Attractions Finder and Florida Beach Finder tools on www.VISITFLORIDA.com.

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SANCTIONED CO-OP

A tried-and-true, extremely popular favorite, VISIT FLORIDA's sanctioned print co-op program is currently in market and available to all Partners. There's simply no better way to get your destination prominently featured in top-shelf magazines and travel publications at very affordable rates. Click here for dozens of opportunities. More will be posted online soon.

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PROMOTIONS

What's better than a Florida vacation? A free Florida vacation, of course. In exchange for room nights, admission tickets, and other in-kind elements that make up vacation prize packages.

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MEETINGS & EVENTS / TRADE

Multiple Partner activation opportunities include: Florida's Governor's Conference on Tourism; Florida Encounter; IMEX America; Florida Tourism Day; New York Times Travel Show; World Travel Market - London; WTM - Florida Night; and Florida Huddle.

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GRANT PROGRAMS

The popular Air Team Florida Co-op Program is being revised to allow for more participation by Partners, governmental entities and airlines. For more information on the currently available grants, click here.

ADDITIONAL OPPORTUNITIES

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FLORIDA WELCOME CENTER MARKETING OPPORTUNITIES

Free to Partners - Promotional Lobby Booths; Themed Month Displays, and VISIT FLORIDA Certified Travel Information Centers.

We offer the tourism industry marketing opportunities for Seasonal Festivals ($60 - $75); Brochure Rack Space Displays ($127 - $180); Backlit Transparencies ($236 - $330); Own a Welcome Center ($1,500 monthly); Wrap a Welcome Center ($3,000 for 3 months) Florida Welcome Center Outdoor Displays ($1,750 for six months), the Kid's Corner ($1,500 annually) and the 2018 Official Florida Transportation Map ($2,500-$35,000).

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RESEARCH

Co-op subscriptions are available to Partners for monthly newsletters regarding outbound Canadian, U.K., Mexican and South American travel markets (available for $4,000 - $14,200). Click here for more information.

MORE PROGRAMS COMING IN 2-3 WEEKS
  • More international coalition tier programs in Canada, China, Mexico and Latin America.
  • New media co-op opportunities in our Impulse Getaways and Winter Sun Seekers audience segmentation campaigns.
  • New opportunities with Air Canada, Allegiant Airlines, JetBlue Google, Expedia and Pandora.
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