The advertising department negotiates all paid and sanctioned co-op media placements for VISIT FLORIDA, as well as directs our digital agency. This ensures all media placements are creative, effective, and designed to meet both short-term and long-term marketing and communications goals.

Sanctioned Co-op Programs
Sanctioned co-op programs are media placements negotiated by VISIT FLORIDA with publishers to set up Special Florida Advertising Sections at the most advantageous rates for our Partners. VISIT FLORIDA does not pay for these placements, rather the publication works directly with the Partners to establish their buys and advertise their business under the VISIT FLORIDA brand.

Dedicated Co-op Programs
Many of the media buys our team negotiates and places have co-op portions built into them. VISIT FLORIDA works alongside partners to place the these buys. Dedicated co-op opportunities include TV, radio, out of home, print, social, and digital advertising placements.

Browse the advertising programs in the Marketing Planner to see what is currently available