The VISIT FLORIDA Travel Trade Team plays a vital role in positioning Florida as a leading global travel destination. By cultivating strong partnerships with domestic and international tour operators, wholesalers, and travel agents, the team drives awareness and increases visitation to the Sunshine State. Through a range of sales initiatives, including trade missions, global tourism events, and strategic collaborations, we showcase Florida’s diverse attractions, accommodations and culinary experiences to key travel professionals. Our targeted marketing campaigns and industry partnerships help ensure Florida remains a top choice for travelers from around the world with a focus on Canada, the United Kingdom, Brazil, Colombia, Mexico, Germany and France.
Host a Travel Trade Group FAM
VISIT FLORIDA’s Travel Trade Department collaborates with tour operators and travel advisors/agency owners to support education and product development for our Partners. We believe that by investing in opportunities to bring travel trade professionals to the Sunshine State for in-depth learning and firsthand experiences, we strengthen industry relationships and drive increased visitation and sales for both Florida and our Partners.
If your destination is interested in hosting a group familiarization (FAM) trip for tour operators or advisors/agency owners, please fill out the online form and select the markets you are interested in hosting. Our Travel Trade team will evaluate and follow up accordingly.
Attend a Travel Trade Reception/Mission
Each year, VISIT FLORIDA hosts trade receptions and missions in both the domestic and international markets connecting our partners with airlines, travel agents and tour operators. Partners can learn more about these programs by visiting the Marketing Planner and selecting “Travel Trade” under Program Types.
Browse the Travel Trade programs in the Marketing Planner to see what is currently available.
Travel Pro Training
VISIT FLORIDA’s travel trade training program, Florida Travel Pro, is designed to equip travel professionals with in-depth knowledge and effective tools to promote Florida as a premier destination. The program offers a wide range of shareable resources, including insider tips, videos, brochures, and curated content, covering everything from beaches and attractions to luxury experiences and accessibility. To effectively engage with VISIT FLORIDA’s global markets, the program is available in English (US and UK), Spanish, Portuguese, German, French, and Canadian French.
Submit Agent Rates: Partners who would like to offer special agent rates should submit details in this online form.
Travefy
VISIT FLORIDA is partnering with Travefy to provide DMO partners with a new way to create and share itineraries for media, content creator and trade FAMs. Travefy is an easy to use platform that can be used on the web or via the Travefy App. Partners can use their own content, include photos, videos, links and maps, collaborate in real time and more.
VISIT FLORIDA will be working with DMO partners in Travefy for all itineraries for PR and Trade group and individual FAMs. In addition to collaborating with VISIT FLORIDA on itineraries, you can use Travefy to build your own itineraries when you host on your own. Each partner will be provided with one login per DMO, unless your DMO has a separate Trade and PR team. If that is the case, two logins will be provided. Any DMO needing more than two logins can purchase additional licenses directly from Travefy.
Want to learn more? Click here to watch our Travefy webinar.
Ready to start using Travefy? Click here to register for a Travefy account.