International Trade Marketing
The International Marketing team creates co-op marketing programs at trade events and through our partnerships with influential global product managers, airlines and airports. Browse the Marketing Planner for programs targeting our international markets.
Air Team Florida
VISIT FLORIDA's Air Team Florida Program supports Florida Governmental Entities, Destination Marketing Organizations (DMO), and airports by expanding or maintaining inbound air service to the state. This cooperative marketing program is designed to drive demand for distressed air service, chartered air service, or new origin and destination routes selling seats inbound to Florida. The program does NOT subsidize seats, and VISIT FLORIDA will only support new or distressed routes where there is no current competing air service. Read more about the program here.
Domestic Trade Marketing
The North American Marketing team creates co-operative trade and consumer programs for Florida partners to be face-to-face with these market segments, thus increasing brand recognition and keeping Florida top of mind. Events are included in the VISIT FLORIDA Marketing Planner.
To position Florida as a top meetings and conventions destination, VISIT FLORIDA attends domestic events throughout the year that target qualified meeting planners from corporations, associations, and third-parties. At many of these events, VISIT FLORIDA has a large presence and co-ops with Partners to enable destinations and businesses to share their meetings message with this key audience under the VISIT FLORIDA umbrella. View the current 18 month meetings and conventions calendar
For more information about our meetings-focused efforts, contact Nalini Dube-Borzym, Meetings & Conventions Manager, at NDube@VISITFLORIDA.org.
Browse the Travel Trade and Meetings programs in the Marketing Planner to see what is currently available