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Hospitality Training

Empowering Florida’s Hospitality Industry

Program Overview
The Florida Restaurant & Lodging Association (FRLA), presents the VISIT FLORIDA Online Hospitality Training Program, online training for front-line employees in the hospitality and tourism industry. Learn how you can have an impact and lasting impression on our visitors that will keep them talking for weeks about their exceptional experience during their visit to Florida. This free program will consist of different modules that give front-line employees the tools needed to create memorable moments for our guests.

Why take this training?
Knowledge is power. By taking this program, front line employees will understand these key factors for success:

  • Employees drive the customer experience, which creates repeat business and generates revenue
  • Good experiences lead to recommendations, bringing more business to Florida
  • More visitors ultimately means job creation and professional growth opportunities

After successfully completing the training module, individual participants will take a 25 question multiple choice final exam.  If a score of 80% is achieved, the participant will receive a VISIT FLORIDA certificate of completion.

How to Begin
The Online Hospitality Training Program is provided to engaged members of Official County DMOs and VISIT FLORIDA Marketing Partners at no cost. Click here for a complete list of Official County DMOs currently participating and the respective contact for each county. Simply email your DMO contact to request a participation code for your front-line employees.

If you are a VISIT FLORIDA Marketing Partner, you can also request a code for your front-line employees by emailing

Create an account, and register for the training program by clicking the button below!

Begin Training

Have Questions?
Click here to consult the Hospitality Training FAQ page. If the question you have isn’t here, please email for further assistance.