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Minority Convention Grant Program

VISIT FLORIDA administers the Minority Convention Grant program to assist local governments and non-profit corporations/organizations as they attract national minority conferences and conventions to Florida provided under Section 288.124, Florida Statutes, (see excerpt below). Minority conventions are events that primarily involve minority persons, as defined in Section 288.703, who are residents or nonresidents of the state. Grant funding may not be used to subsidize existing scheduled events.  VISIT FLORIDA grant programs are reimbursement grants and all expenditures must be paid in full prior to requesting reimbursement.

Application Period: The application period for VISIT FLORIDA's 2019-20 grants program has completed. Check back in late winter/early spring for details on the 20-21 grant cycle. Grant programs are subject to change each fiscal year based on marketing and organizational priorities.

Applicants must be:

  • A local government or non-profit corporation or organization; and
  • Experienced with hosting conferences or conventions.


Applicants may not receive an award in excess of $40,000.  Multiple grants for varying amounts may be awarded. The funds will only be allocated to entities that propose an activity or promotional program whose purpose is to attract national conferences and conventions primarily involving minority persons to the state of Florida.  All project/program expenditures must be completed during the period of July 1, 2019 through June 15, 2020.

Grant funds awarded for these programs to applicants must be used for marketing purposes to promote tourism advantages of the State of Florida through advertising (print, broadcast, digital, social media or out of home), direct mail, brochure production, website development, as well as other related projects. All marketing efforts must include VISIT FLORIDA Grant Logo in compliance with logo guidelines. To review the logo guidelines, visit the Grants Toolkit at The marketing efforts cannot include VISIT FLORIDA opportunities, i.e. Welcome Center brochure distribution, VISIT FLORIDA Co-op Programs, or VISIT FLORIDA produced publications.

No applicant may be considered or receive more than one grant per year for the same project or under the same grant program. VISIT FLORIDA grant programs are reimbursement grants and all expenditures must be paid in full prior to requesting reimbursement.

VISIT FLORIDA will reimburse expenses upon delivery of proof of expenditure and performance has been provided for the project/program. VISIT FLORIDA will not reimburse for any expenditure prior to July 1, 2019.

Application Submission
All Grant application submissions must:

  1. Clearly define program concept.
  2. Economic impact of the program.
  3. Detail marketing strategy.
  4. Describe implementation plan and budget.
  5. Clearly demonstrate ability and/or prior experience.
  6. Illustrate local support.
  7. Demonstrate a need for advertising assistance. Will this project happen without these grant funds?

Additional Information: Download complete guidelines.