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Targeted Marketing Assistance Program

TMAP Grant Guidelines

VISIT FLORIDA administers the TMAP Grant to assist FY19/20 TMAP approved businesses with matching marketing grant funds for small, minority, agritourism or 501(c)(3) non-profit corporations. The TMAP Grant is a reimbursement grant and all marketing expenditures must be paid in full prior to requesting reimbursement.

Application Period: The application period for VISIT FLORIDA's 2019-20 grants program has completed. Check back in late winter/early spring for details on the 20-21 grant cycle. Grant programs are subject to change each fiscal year based on marketing and organizational priorities.

Applicants must be:

  • An approved TMAP business; and
  • A current VISIT FLORIDA Partner.

Applicants may not receive an award in excess of $5,000. All applicants must match the amount awarded with non-state dollars. For every VISIT FLORIDA dollar in the requested program, you must provide one dollar from your organization and/or other non-state entity(ies) to put towards the program in order to meet the dollar-for-dollar match.

All marketing expenditures must be completed during the period of July 1, 2019 through June 15, 2020.

Grant funds awarded for these programs to applicants must be used for marketing efforts to promote tourism advantages of the State of Florida through advertising (print, broadcast, digital, social media or out of home), direct mail, brochure production, website development, as well as other related marketing projects. All marketing efforts must include VISIT FLORIDA Grant Logo in compliance with logo guidelines. To review the logo guidelines, visit the Grants Toolkit. The marketing efforts cannot include VISIT FLORIDA opportunities, i.e. Welcome Center brochure distribution, VISIT FLORIDA Co-op Programs, or VISIT FLORIDA produced publications.

No applicant may be considered or receive more than one TMAP grant per year. VISIT FLORIDA grant programs are reimbursement grants and all expenditures must be paid in full prior to requesting reimbursement.

No applicant may use any other VISIT FLORIDA grant funds, for the same project or as matching funds. Dollar-for-dollar match and/or in-kind goods or services must be demonstrated. Staff salaries are not eligible towards matching funds. In-kind goods or services must be provided and documented by third party entities.

VISIT FLORIDA will reimburse expenses upon delivery of proof of expenditure and performance has been provided for the marketing expenditures. VISIT FLORIDA will not reimburse for any expenditure prior to July 1, 2019.

Application Submission
Applicants must demonstrate the marketing efforts will directly or indirectly contribute to the promotion of tourism advantages within the State of Florida. All Grant application submissions must:

  1. Meet eligibility requirements.
  2. Provide marketing effort or marketing project overview.
  3. Provide marketing strategy and media plan.
  4. Provide anticipated results (such as: impressions, increased website visits, or increased event attendance).
  5. Provide marketing budget.

*Note this is a new grant program offered by VISIT FLORIDA. The CHRN and Small business grants have been replaced with the TMAP Grants. Our goal is to provide the highest quality of marketing assistance and opportunities for small, minority, rural and agritourism businesses tourism business across the state.
Additional Information: Download complete guidelines.