Air Team Florida Program

Air Team Florida Program

VISIT FLORIDA's Air Team Florida Program supports Florida Governmental Entities, Destination Marketing Organizations (DMO), and Airports to stimulate the Florida economy by expanding or maintaining inbound air service to the state. This cooperative marketing program is designed to drive demand for distressed* air service, chartered** air service, or new origin and destination routes selling seats inbound to Florida. The program does NOT subsidize seats, and VISIT FLORIDA will only support new or distressed routes where there is no current competing air service.

VISIT FLORIDA will contribute up to $500,000 for marketing the new or distressed scheduled service. Marketing activities supported by the program may include: public relations events, business-to-business marketing, familiarization (FAM) trips, and/or advertising (broadcast, digital, print, out of home, direct mail, or social media).

Program Eligibility Requirements

  • Only new, distressed, and chartered routes with no competing air service are eligible - no renewed, re-positioned*** or upgauging**** flights will be eligible.
  • The aircraft must have a minimum of 90 seats.
  • The out-of-state or international regular and routinely scheduled air service must operate at a minimum of once per week and must continue operation of the flight for a minimum of 3 consecutive months, more incentive funds will be allocated to routes offering longer length of service.
  • New out-of-state or international charter service will be considered on a case-by-case basis, but at minimum the charter must operate once per week for a minimum of 12 weeks.

Proposal Submission

VISIT FLORIDA will only consider proposals submitted by a Florida governmental entity on behalf of itself, a Florida DMO, a Florida airport and/or airline. Proposals should be submitted using the proposal submission form. All proposals must include a marketing plan that promotes or markets new or distressed inbound Florida flights. The marketing plan must identify the target audience, advertising/media buy, timeline, cost, expected results, and details of the co-op business relationship. The program will not assist outbound flights. Proposals may be submitted for consideration prior to the flight announcement.

Any proposal relating to distressed air service must include documentation from the airline clearly stating that the airline is planning to reduce or eliminate inbound flights to Florida due to a lack of demand that may be remedied by marketing activities. Proposals will be evaluated by VISIT FLORIDA staff and approved by VISIT FLORIDA's CMO.

Proposals must include funding sources and contribution dollar amounts.

Contractual Requirements

All approved proposals will require an executed contract between VISIT FLORIDA and the Florida governmental entity that submitted the proposal.

Definitions

*Distressed air service is an airline officially planning to reduce or eliminate inbound flights to Florida due to a lack of demand that may be remedied by marketing activities.

**Charter is when a tour operator operates an aircraft for seasonal operation and advertises and sells seats to members of the public, either directly or through a travel agent. The flight must be filed with the U.S. Department of Transportation and the tour operator must supply a charter prospectus. The tour operator must assume a legal responsibility to provide the transportation service and must abide by DOT requirements for the protection of the clients' money.

***Re-positioned within the State of Florida, such as moving a flight from Orlando to Tampa.

**** For example, changing from an Airbus 330 to 340, adding more seats.

For Additional Information, Please Contact:

VISIT FLORIDA
2540 W. Executive Center Circle, Suite 200
Tallahassee, FL 32301
Ashley Abney, International Marketing Manager
aabney@VISITFLORIDA.org
850-205-3859

Thank you for your interest in the VISIT FLORIDA Air Team Florida Program.