Regional Co-op Program
VISIT FLORIDA’s Regional Co-op Program supports Destination Marketing Organizations (DMO), Tourist Development Councils (TDC), Collaborative Marketing organizations or government entities as they market their geographic region in a collaborative multi-county effort.
There are two Regional Co-ops available, Regional Marketing and Regional Brand Development. Regions may submit proposals for both co-ops, however a separate proposal must be submitted for each. VISIT FLORIDA will review and score each proposal based on certain criteria. Co-op funding level will be based on the total score of the proposal.
Regional Marketing Co-op
DMOs, TDCs, Collaborative Marketing organizations or government entities may apply for assistance in the execution their regional marketing plan. All proposals must include a media plan that promotes or markets a multi-county, geographic region. Scoring criteria will include the review of the marketing plan, funding sources, number of participants, target audience, timeline, cost, expected results and methodology for evaluating performance. All marketing efforts must include the VISIT FLORIDA logo in compliance with the brand guidelines. The VISIT FLORIDA logo guidelines can be found here.
Regional Brand Development Co-op
DMOs, TDCs, Collaborative Marketing organizations or government entities may apply for assistance with regional brand development. VISIT FLORIDA will assign an advertising agency to assist the region from start to finish. Scoring criteria will include the review of the number of participants, total county population, current existence of regional asset and the opportunity for integration into VISIT FLORIDA programs. All branding efforts must include the VISIT FLORIDA logo in compliance with the brand guidelines. The VISIT FLORIDA logo guidelines can be found here.
VISIT FLORIDA will only consider proposals submitted by a government entity, DMO, TDC or Collaborative Marketing organization. Proposals should be submitted using the Regional Marketing Co-op and/or Regional Brand Development Co-op submission forms. All proposals must list one point of contact to act as liaison with VISIT FLORIDA.
To submit a proposal for the Regional Marketing Co-op, click here.
To submit a proposal for the Regional Brand Development Co-op, click here.
All approved proposals will require an executed contract between VISIT FLORIDA and the Florida entity that submitted the proposal.
For Additional Information, Please Contact:
Chris Smith, Senior Co-op Program Manager
2540 W. Executive Center Circle, Suite 200
Tallahassee, FL 32301