Type of Program: Display

Target Audience: Travel Intenders - past travelers to Florida and/or competitive destinations, travelers showing travel interest and travel-ready indicators, travelers actively researching and looking to book travel, frequent travelers, etc.

Target Markets: National (excluding FL). We target the right person regardless of where they are.

Impressions: 600,000

Required Assets: See attached specs sheet

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting:

• VISIT FLORIDA will provide standard reporting along with the invoice within 30 days of the end of the campaign

Why TravelSpike?

• TravelSpike is a specialized digital advertising platform and ad network focused exclusively on the travel, tourism, and hospitality industry. It helps destinations, airlines, hotels, and cruise lines drive bookings and web traffic by targeting potential travelers with proprietary data and AI-optimized campaigns
• TravelSpike has hand-picked our sites and curated placements meticulously to maintain brand safety and quality. In addition, we work with mobile sites, specifically in the travel space, to deliver your ad while users are in the travel booking mindset while on the go. 

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%. 
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

Rates