Tap into VISIT FLORIDA’s 1st Party Data. Capture the users engaging with the VISIT FLORIDA website and retarget them with the local partner messaging across the web. This is a user indicating active interest in a trip to Florida by engaging with the VISIT FLORIDA website, which makes for a very qualified audience for a local partner. 

Type of Program: Remarketing Display

Target Audience: Visitors to VISITFLORIDA.com and Travel Intenders with optional overlays.

Travel Intenders: past travelers to Florida and/or competitive destinations, travelers showing travel interest and travel-ready indicators, travelers actively researching and looking to book travel, frequent travelers, etc.

Optional Audience Overlays:

• Arts & Culture: Consumes historical/arts/culture content; visit museums, art museums and galleries; visits historical sites and buildings; associates with clubs/social groups aligning with history/culture/arts; purchases art books and art pieces, attends concerts/live music events, art fairs, and film festivals
• Culinary: Searches and consumes content on food/recipes/restaurants/dining guides, visits restaurants and fine dining establishments, follows social groups like Michelin, NYT Cooking, Food&Wine, Interested in culinary arts, attends food festivals and drink festivals, attends wineries, distilleries, and breweries
• Outdoors & Nature: Seeks itineraries on things like adventure travel, camping, and boating; visits national and state parks, purchases outdoor equipment; visits oceans, lakes, and rivers for recreation, visits regional parks and gardens; consumes content on things like nature, nature photography, hiking trails, and eco retreats
• Sports: Attends live sporting events, purchases sports team merchandise, watches sport content and networks, follows social groups/handles associated with sports (players, teams, news)

Target Markets:  National (excluding FL). We target the right person regardless of where they are.

Estimated Impressions: 

• Basic Package: 660,000
• Premium Package: 3.3 million

Required Assets: See attached specs sheet

Timing:

• Always-on (available July 1 - June 30) 
• Flight date: 4 weeks (partner provides)
• Commitment date: 4 weeks prior to start date (based on signed IO)
• Assets due: 2 weeks from start date (VISIT FLORIDA reserves the right to adjust start date based on receipt of approved assets)

Reporting: VISIT FLORIDA will provide standard reporting aloing with the invoice within 30 days of the end of the campaign.

Why Remarketing? 

• How does remarketing work? Users visit VISITFLORIDA.com and later they surf the web. Your ad recaptures their interest and they visit your website looking for inspiration. Opportunity to display your message in front of a highly qualified audience who are interested in visiting Florida.
• Ability to remarket to an audience that is showing interest in visiting Florida.
• We utilize our first party data for retargeting and audience extension (lookalikes), plus prospecting and behavioral targeting for enhanced performance.

Value:

• VISIT FLORIDA is co-investing 25% of the media cost. Partner pays 75%.
• This program requires our “in partnership with VISIT FLORIDA” logo on applicable assets. Logo guidelines and logo options can be found here.

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