We’re excited to showcase your business and/or destination on VISIT FLORIDA and LoveFL’s social media! By submitting your request through the partner portal, your request will be reviewed by both VISIT FLORIDA and LoveFL for posting consideration throughout the year.
VISIT FLORIDA AND LOVEFL BRAND STRATEGIES
While both social media accounts are dedicated to showing off the amazing experiences, businesses and people around the state, they are not 100% alike. They each have their own goals, personalities and communities they speak to.
 |
 |
|
Purpose Drive Visitation to Florida |
Purpose Drive interstate adventure and discovery and foster Florida pride |
|
Audience Domestic + International Travelers |
Audience Floridians, and those who identify with the Floridian way of life |
|
Positioning Speaks to visitors + Florida fans, |
Positioning Speaks to Floridians + Florida fans, |
KEY CATEGORIES
While we love showing off every aspect of the Sunshine State, there are key content topics we love to share the most on our channels. Please note, all submissions will be considered for one or both brands to feature.
| VISIT FLORIDA | LOVEFL |
|
All the Feels Capturing Florida’s unique sights, sounds, tastes and textures in a feast for the senses. Scroll-stopping sensory content ignites our audience’s imagination to picture themselves vacationing in Florida. |
IYKYK Insider Florida fun, relatable content for locals, real time trends, memes, and more. |
|
Fun in the Sun Sharing the most exciting experiences found in Florida – white sand beaches, natural springs and nature trails to museums, cultural festivals and nightlife. |
Under the Sun Outdoor exploration, trails and attractions, ocean adventures, staycations, and excursions. |
|
Keepin’ It Real Engage with our audience through relevant trends and cultural moments. |
BFFL The best of Florida’s local happenings that fights FOMO and builds community. |
|
Getaway Guides Expertly crafted itineraries and saveable posts act as helpful planning guides. |
Hidden Gems The best food, drinks, nightlife,entertainment and secret spots that are worth the spotlight. |
|
Flori-day in the Life Featuring epic UGC from visitors, locals, and VF partners. Celebrate their unique Florida POV to inspire even more travel and social sharing. |
|
COPY CONSIDERATIONS
When submitting your content, please share as much key information as possible! We always take the information provided, mixed with VISIT FLORIDA resources, to craft our captions. Below are a few key pieces of information we find helpful in crafting a post.
| TIPS |
|
Unique, interesting facts or insights are always helpful! |
|
Got an inside scoop or top tip on visiting? Add them! From shorter wait time lines to packing suggestions, it’s all appreciated. |
|
Don’t forget any "essential info": that must-try menu item, |
|
Include any relevant links to resources on your site. |
|
Notate if there are any timelines for the post |
|
Avoid any promotional or sales-focused information |
|
Please feel free to share any native Florida connections, |
CONTENT CONSIDERATIONS
Below are tips on how your imagery or video should look to be considered for posting on VISIT FLORIDA or LoveFL's social media channels.
All assets should be retouched (statics) or edited (videos), and submitted with no supers or closed captioning.
Please note all submissions should be owned or copyright-free images/videos.
|
ASSET SPECIFICATIONS |
|
|
Static or Carousels: 4:5 Image Asset |
Video Content: 9:16 Video Asset |
| TIPS | EXAMPLES |
|
Images/videos should be high-resolution (i.e. no blurriness, graininess, or pixelation). |
 https://www.instagram.com/p/DF-vk5xNh6K/ |
|
Keep photos naturally beautiful (i.e. no filters, blurriness, or over-saturation). |
 https://www.instagram.com/p/DIKN8oRTL-F/ |
|
Any subjects in the imagery should be clear (i.e. no shadows on figures). |
 https://www.instagram.com/p/C-dIEM0utOq/ |
|
Share diverse/unique experiences, locations, and landscapes. |
 https://www.instagram.com/p/DJjzesZxd9w/?img_index=1 |
|
Video should feel natural to the social channel as if a follower posted it (i.e. no studio productions, commercials, text overlays on video). |
 https://www.instagram.com/p/DBrHrnIp4KZ/ |
|
Outdoor views should emphasize blue skies and sunshine (i.e. avoid storm clouds and dark skies). |
 https://www.instagram.com/p/C1-XuDbOWaR/?img_index=1 |
|
Always highlight Florida's natural beauty and landscape with your business/experience (i.e. keep Florida the main focus; when featuring people, make it about the experience and the landscape). |
 https://www.instagram.com/p/DFQZQdATfNY/?img_index=1 |
|
Share point-of-view experiences so followers see themselves experiencing and visiting these locations. |
https://www.instagram.com/p/DJKAKzfp5Py/ |