Since 2001, the Florida Tourism Hall of Fame acknowledges contemporary and historic figures whose vision, creativity and drive have had a positive and significant impact on the development of Florida as a desirable visitor destination. One individual is chosen annually and announced during the Governor's Conference on Tourism. The award is presented on behalf of the VISIT FLORIDA Board of Directors. For more information, email ahopkins@visitflorida.org.
Inducted in 2025:
The 2025 Florida Tourism Hall of Fame inductee is Robert Ripley.
At his core, Ripley was an entertainer, captivated by the spotlight, the thrill of show business, his affinity for Florida, and an enduring fascination with the extraordinary and unusual. His unique perspective made it only natural that he would find a way to celebrate Florida’s most curious and remarkable aspects, capturing international attention since 1940.
Ripley’s daring spirit and innovative vision not only brought him to the Sunshine State, but also shined a global spotlight on Florida’s wonders. His influence culminated in the establishment of the world’s first permanent Ripley’s Believe It or Not! Museum in St. Augustine, which remains a landmark attraction to this day.
Today, Ripley Entertainment, Inc. proudly maintains its headquarters in Florida, operating from its state-of-the-art facility in Orlando. Within the state, Ripley’s operates three Believe It or Not! museums, four retail locations, a train tour, a paranormal investigation experience, two mirror mazes, and a dynamic moving theater attraction. Ripley’s relentless commitment to innovation and excellence continues to set the standard in Florida’s thriving attractions industry.