Robert Ripley

At his core, Ripley was an entertainer, captivated by the spotlight, the thrill of show business, his affinity for Florida, and an enduring fascination with the extraordinary and unusual. His unique perspective made it only natural that he would find a way to celebrate Florida’s most curious and remarkable aspects, capturing international attention since 1940.

Ripley’s daring spirit and innovative vision not only brought him to the Sunshine State, but also shined a global spotlight on Florida’s wonders. His influence culminated in the establishment of the world’s first permanent Ripley’s Believe It or Not! Museum in St. Augustine, which remains a landmark attraction to this day.

Today, Ripley Entertainment, Inc. proudly maintains its headquarters in Florida, operating from its state-of-the-art facility in Orlando. Within the state, Ripley’s operates three Believe It or Not! museums, four retail locations, a train tour, a paranormal investigation experience, two mirror mazes, and a dynamic moving theater attraction. Ripley’s relentless commitment to innovation and excellence continues to set the standard in Florida’s thriving attractions industry.