VISIT FLORIDA Applauds Governor Ron DeSantis’ Floridians First Budget
December 11, 2025
TALLAHASSEE, Fla. – VISIT FLORIDA commends Governor Ron DeSantis for his continued commitment to strengthening Florida’s economy and maintaining the state’s position as the world’s premier travel destination through the investments he has proposed for the coming fiscal year. The proposed $80 million investment reflected in the 2026–2027 Floridians First Budget reflects the Governor’s support of VISIT FLORIDA and [...]
Read moreTourism in Florida Delivers $133.6 Billion in Economic Impact, Nearly $2,000 per Household in Tax Savings in 2024
November 25, 2025
TALLAHASSEE, Fla. — VISIT FLORIDA’s 2024 Economic Impact of Tourism study revealed record-breaking economic contributions to Floridians from the state’s tourism industry. New data confirm that travel and tourism generated $133.6 billion in economic impact in 2024 and saved Florida’s 9+ million households nearly $2,000 each in taxes. Out-of-state visitors to Florida spent $134.9 billion last [...]
Read more2025 Florida Tourism Industry Awards Announced
August 27, 2025
Kissimmee, Fla. – Yesterday, VISIT FLORIDA announced the 2025 Florida Tourism Hall of Fame inductee and the winners of the 2025 Flagler Awards. The award ceremony took place during the annual Chairman’s Dinner at The Florida Governor’s Conference on Tourism. Find photos of the award winners here. Florida Tourism Hall of Fame Since 2001, individuals have been [...]
Read moreFlorida Breaks Its Own Record Again: 34.4 Million Visitors in Second Quarter of 2025
August 19, 2025
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that Florida has achieved another historic milestone in tourism, welcoming a record-breaking 34.4 million travelers in the second quarter of 2025. This all-time high for second-quarter visitation further cements Florida’s reputation as the nation’s premier travel destination. These results are proof of Florida’s enduring draw and the state’s commitment [...]
Read moreRECORD BROKEN AGAIN: Florida Announces the Highest Tourism Numbers in State History in 2024
February 12, 2025
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced that Florida continues to be the top destination for travelers from all over the world as it welcomed a record-breaking 142.9 million visitors in 2024. This marks a 1.6% increase over 2023, the previous record annual visitation in the state’s history. The fourth quarter of 2024 also set a new [...]
Read moreDana Young Announces Retirement as President and CEO of VISIT FLORIDA
December 10, 2024
TALLAHASSEE, Fla. — Today, Dana Young, President and CEO of VISIT FLORIDA, announced her retirement after six years of dedicated service leading the state’s official tourism marketing organization. Young, the longest-serving agency head in the DeSantis Administration, will remain in her role until a new President and CEO is appointed and onboarded. Under President Young’s leadership, [...]
Read moreFlorida Again Shatters Tourism Records; Posts Highest Visitation Numbers in State History in 2023
December 10, 2024
TALLAHASSEE, Fla.—Today, Governor Ron DeSantis announced record-breaking visitation numbers in 2023. Tourists to Florida were found to have spent a record $131 billion in the state—an increase of 5% over 2022—in addition to $36.9 billion in local, state, and federal tax revenue. Florida remains the premier travel destination of the nation and the world.“Florida can’t be [...]
Read moreFlorida Continues to Break Tourism Records
November 12, 2024
TALLAHASSEE, Fla. — Today, Governor Ron DeSantis announced that Florida continues to be the country’s premier travel destination as it once again sets record-breaking visitation numbers in the third quarter of 2024. Preliminary estimates indicate that 34.6 million visitors traveled to the Sunshine State, marking a 1.8% increase over Q3 2023 and making it the highest [...]
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