VISIT FLORIDA Launches "Keys to Summer" Campaign to Highlight the Florida Keys

June 25, 2018

Tallahassee, Fla.-Today VISIT FLORIDA launched its "Keys to Summer" campaign to highlight the bright, beautiful and brilliant experiences of the Florida Keys. The integrated campaign will include marketing efforts across a number of platforms, including advertising, promotions, social media, content production, welcome centers, and Through these channels, VISIT FLORIDA will be sharing with the rest [...]

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Gov. Scott: Florida’s Tourism Industry Booming, Achieves Highest Quarter Ever

June 05, 2018

TALLAHASSEE, Fla. – Today, Governor Rick Scott announced that Florida welcomed an all-time record 33.2 million visitors to the Sunshine State in the first quarter of 2018. This represents an increase of 7.4 percent over the same period in 2017 and is the largest quarter for visitation in Florida history. Governor Scott said, “I am proud [...]

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VISIT FLORIDA Unveils New Cooperative Marketing Program

June 04, 2018

TALLAHASSEE, Fla.—Last week, VISIT FLORIDA unveiled its new and improved cooperative marketing program to over 12,000 small, medium and large industry partners across the state. The new cooperative program, developed in conjunction with Miles Partnership, allows industry partners of VISIT FLORIDA to buy into a number of shared marketing opportunities that VISIT FLORIDA takes a [...]

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