Organization: Tourism Insights
Committee Position: Member
Term: 07/01/2016 to 06/30/2020
Scott Rose is the President and Founder of Tourism Insights, a Tampa-based firm providing consulting services to tourism organizations. Rose is a 38-year veteran and leader of the tourism industry specializing in theme park and attraction marketing, business development and strategic planning.
Prior to forming Tourism Insights, Rose served as the Chief Operating Officer at The Florida Aquarium in downtown Tampa. As COO, Rose was responsible for leading the overall business operations and strategic planning for the aquarium. Rose also led marketing, tourism and group sales, consumer research and product development. During his tenure at the aquarium, he spearheaded the development of new, immersive product offerings aimed at enhancing the guest experience and knowledge of the marine world. Since joining the team in 2011, Rose helped The Florida Aquarium post record growth in both attendance and financial performance, welcoming more than 800,000 people per year.
Previously, Rose spent 30 years working for SeaWorld Parks & Entertainment (SEA), including management positions in six of SEA’s ten parks. He first joined the company as a Sales Representative with SeaWorld San Diego. Subsequently, he led multiple marketing disciplines including sales, promotions, communications and brand management. Most recently, Rose held the position of Vice President of Consumer Strategy, based in SEA’s corporate offices in Orlando, Florida. During his time with SEA, Rose led all marketing efforts to successfully launch Discovery Cove in Orlando, the all-inclusive, luxury tropical paradise renowned for its dolphin swim program. Rose also helped design the business and marketing plans for the opening of Aquatica, SeaWorld’s waterpark, which opened in March 2008.
Rose currently serves on the Boards of Directors of VISIT FLORIDA and The Florida Attractions Association, and he is a two-time past Chairman of the Board of Directors for the latter. He also serves on the Advisory Board for Visit Tampa Bay.