Title: Senior VP, Chief Marketing Officer
Organization: ZooTampa at Lowry Park
Committee Position: Member
Scott Rose is the Senior Vice President and Chief Marketing Officer at ZooTampa at Lowry Park. In his role, he oversees the execution of marketing, sales, special events, research, brand and communications programs. As a member of the Zoo’s executive leadership team, he also helps develop and guide strategic plans for the organization.
Rose is a 40 year veteran of the theme park and attraction marketing industry. Prior to joining ZooTampa, Rose served as the Chief Operating Officer at The Florida Aquarium in downtown Tampa. As COO, Rose was responsible for leading the overall business operations and strategic planning for the aquarium. During his tenure at the aquarium, he spearheaded the development of new, immersive product offerings aimed at enhancing the guest experience and knowledge of the marine world. Previously, Rose spent 30 years working for SeaWorld Parks & Entertainment (SEA), including management positions in corporate marketing and in six of SEA’s ten parks.
Rose currently serves on the Boards of Directors of Visit Florida and The Florida Attractions Scholarship Foundation, and he is a two-time past Chairman of the Board of Directors for The Florida Attractions Association. He also serves on the Advisory Board for Visit Tampa Bay.