Title: Executive Director
Organization: Destinations Florida, Inc.
Committee Position: Member
Term: 07/01/2019 to 06/30/2021
Robert Skrob, CPA, CAE has served as the Executive Director of Florida Association of Destination Marketing Organizations since January 2001. Under his leadership, FADMO's membership has grown to represent over 99 percent of Florida's tourism industry. Robert launched two annual events on behalf of the association: the Annual Conference dedicated to CEOs in the fall, while the Destination Marketing Summit provides education to all levels of county tourism promotion agencies in the spring.
Robert is the owner of Membership Services, Inc., an association management company specializing in membership marketing, recruitment and retention. In 1999, he was tested and certified by the American Society of Association Executives as a Certified Association Executive, a designation he has maintained in the years since. Although he hasn't practiced public accounting since 2003, he maintains his license and fulfills its continuing education requirements for his mother, who wants him to keep his license so he has something to fall back on if "the tourism thing" doesn't work out.
Robert has been married to his wife Kory since 1994 and has two children, a daughter Samantha (23) and a son Robert (19). He enjoys running and smoking Partagas #10 cigars, although rarely at the same time.