Member Biography

Robert Skrob

Title: Executive Director

Organization: Destinations Florida, Inc.

Committee Position: Chair of Industry Services, Small Business and Rural Development Council

Robert Skrob, CPA, CAE has served as the Executive Director of Destinations Florida since January 2001. Under his leadership, Destinations Florida's membership has grown to represent over 99 percent of Florida's tourism industry. Skrob launched two annual events on behalf of the association: The Annual Conference dedicated to CEOs in the fall, and the Destination Marketing Summit which provides education to all levels of county tourism promotion agencies in the spring. Skrob has served as a VISIT FLORIDA board member since 2006.