How to Capture the New Adventure Traveler
October 29, 2025 at 10:00 a.m. Eastern
Join VISIT FLORIDA and the Adventure Travel Trade Association (ATTA) for a 60-minute webinar to learn about adventure travel trends and customer booking motivations.
During this webinar, you will hear about the latest adventure travel trends from ATTA's Director of Research, Heather Kelly and from our guest speaker Tilly Hemperger of Get Your Guide on:
- 2025 Global Market Sizing Report on Adventure Travel
- What motivates travelers to select a travel destination
- How to capture more bookings by understanding the digital traveler journey
This webinar is specifically designed for guides, DMOs, accommodations, and service providers in Florida. It's part of an initiative to strengthen and compete in the rapidly growing active and adventure travel sector in Florida.