Learning Library

2024 Global Travel Outlook with Skift Research
View webinar recording
March 2024

Will 2024 be a goldilocks year for global travel industry? We've gone from "too cold" during the pandemic to "too hot" as demand for revenge travel outstripped industry capacity. Could 2024 be "just right"?

The core estimates you will find out in this webinar are for international trips out to 2028 and revenue forecasts for the hotel, airline, online travel, short-term rental, and cruise industry.

On top of that we are including sector-specific analysis and insights into how economics, demographics, and consumer trends will shape travel into 2024 and beyond.

Restricted to Marketing Partners.


Online Reputation Management Webinar
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February 2024

How can you effectively manage and utilize ratings, reviews, and testimonials to your advantage? Find out in this webinar hosted by the Adventure Travel Trade Association. Specifically tailored to Florida tourism businesses, this webinar will give you tools and insights that will help you stay competitive in the adventure travel sector. 


Florida Adventure Travel Network
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December 2023

Join VISIT FLORIDA and the Adventure Travel and Trade Association (ATTA) for a 60-minute webinar about current adventure travel trends.

Following our previous workshops on WHY, HOW, and WHAT, in this webinar we will review current trends and discuss how they can help direct the continued development and growth of the Florida Adventure Travel Network. This includes:

  • Latest Trends Research from the ATTA - Russell Walters, Regional Director North America
  • Florida Research on the Outdoors and Nature Seekers Audience - Jacob Pewitt Yancey, Director of Consumer Analytics and Insights

To learn more about the Florida Adventure Travel Network (FATN) and our work to date, please visit the FATN program page.


Accessible Travel Education for Florida's Tourism Industry
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November 2023

Join VISIT FLORIDA, The University of Central Florida, TravelAbility, and Experience Kissimmee for a presentation on accessible travel. Topics include research updates, best practices for destinations and businesses, and what VISIT FLORIDA is currently doing to reach this target audience. 


From Browsing to Booking with Google
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September 2023

Learn about Google My Business and Youtube Shorts directly from Google's travel team. You'll walk away with how to set up your accounts and best practices for using both platforms to grow your business.

Restricted to Marketing Partners.


Hurricane Preparedness Webinar 2023
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July 2023

Do you have a plan for when the Sunshine State isn't as sunny? Join our webinar to learn about the resources and tools available to best prepare your business ahead of hurricane season. You'll hear how VISIT FLORIDA, Expedia, the Florida Department of Commerce, and the Florida Division of Emergency Management work together before, during, and after a storm to support Florida residents and businesses.


Partner Benefits Refresh
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June 2023

Are you maximizing the valuable tools and resources your VISIT FLORIDA Partnership provides your business?

During this webinar, you’ll learn how to:

  • Maximize exposure across VISIT FLORIDA’s online and social channels
  • Access and navigate through the latest visitor research
  • Take advantage of free online learning resources
  • Reach thousands of travelers via low-cost/no-cost programs, and much more!

How to Leverage LinkedIn as Part of Your Business Marketing Strategy
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March 2023

Engage with VISIT FLORIDA's new Senior Manager of Social Media, Chad Israel and learn some simple tips for how best to use LinkedIn for tourism marketing. Chad will share some of the latest trends and show you how to leverage LinkedIn as part of your business marketing strategy.

Restricted to Marketing Partners.


SEO - MAXIMIZE YOUR ONLINE PRESENCE
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March 2023

Back by popular demand, VISIT FLORIDA and BCM will conduct a webinar on Search Engine Optimization. During this session, Beeby Clark+Meyler, a digital advertising and SEO Partner, will share best practices and real-world examples. Additional topics will include:

  • Understanding the value of Search
  • The overall principles of SEO
  • Best practice guidelines for content, meta data, and links
  • Real-life examples of optimized content vs. non-optimized content

Restricted to Marketing Partners.


10 TIPS FOR TAKING GREAT FLORIDA PHOTOS ON YOUR PHONE
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February 2023

Join VISIT FLORIDA for a fun and educational session on how to use your phone to take stunning Florida images. Walk away with simple tips to help you capture picture perfect moments that you can use to promote your tourism product.

Restricted to Marketing Partners.


BUILDING AN ACCESSIBLE FLORIDA
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November 2022

Travelers with disabilities represent a growth opportunity for the Florida tourism industry. But these travelers need information and accommodation to feel confident about a destination. In short, if we make Florida vacations accessible, they will come. Join us for the discussion.


22-23 VISIT FLORIDA Marketing Plan + A Look at Five Skift Research Megatrends
Recording Coming Soon
August 2022

Join Chief Marketing Officer, Staci Mellman for an inside perspective on VISIT FLORIDA’s 2022-23 Marketing Plan, which includes key insights into Florida’s current visitor and vacation planning trends.

Plus, the Skift team will discuss five top trends from their annual Megatrends Defining Travel report that will continue to impact our industry for the foreseeable future.


Skift Research Destination Marketing Report Findings
Recording Coming Soon
February 2022

You’re invited to an exclusive webinar for VISIT FLORIDA Partners discussing the new Skift Research Destination Marketing report. Hear directly from Skift's VP of Research, Haixia Wang, and Senior Research Analyst, Varsha Arora, on the newest trends in Destination Marketing. Haixia and team will share key takeaways from the report and what these mean for the destination marketing moving forward.

Restricted to Marketing Partners.


Explore the New VISIT FLORIDA Data Dashboard
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November 2021

Join us November 17th as we explore the new VISIT FLORIDA Data Dashboard during a live webinar with the Zartico team. The Data Dashboard brings together multiple sources to provide situational awareness for destination leaders, and is a VISIT FLORIDA Partner-exclusive benefit. This new platform offers high level destination performance, events, recovery data, location analysis, international arrivals and lodging performance.


Social Media: How to Make the Most of Your Partner Benefits
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October 2021

Join us as we discuss how to extend your reach to VISIT FLORIDA’s large social media audiences!  The social team will explore the strategies and content categories for VISIT FLORIDA's two social brands, VISIT FLORIDA and LoveFL. From best practices for high-quality posts, to tips on getting more of your submissions featured on VISIT FLORIDA’s consumer-facing Facebook, Twitter, or Instagram channels — this webinar will help you maximize the social media benefits of your VISIT FLORIDA partnership.

Restricted to Marketing Partners.


Live Webinar: NEW Partner Benefits To Help Market Your Business
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October 2021

Are you maximizing the valuable tools and resources your VISIT FLORIDA Partnership provides your business?

During this webinar, you’ll learn how to:

  • Maximize exposure across VISIT FLORIDA’s online and social channels
  • Access and navigate through the latest visitor research
  • Take advantage of free online learning resources
  • Reach thousands of travelers via low-cost/no-cost Welcome Center programs, and much more!


Sailing Into the Wind: Why Data Budgets Have Never Been More Critical
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March 2021

Do you really need a data budget during a global pandemic?  As DMO budgets continue to be affected by the ongoing COVID-19 pandemic, data and research line items are often top of mind for the financial chopping block. Join Matt Clement from Madden Media as he discusses the merits, challenges, and risks of optimizing your approach to destination intelligence. Which information streams are mission critical? Why are they? Learn more about how leveraging lodging insights, economic revenue, and visitation data will take your tracking, learning, and reporting to the next level and enable you to easily communicate impact and ROI to key stakeholders.


Trends & Insights for Travel Industry Recovery presented by Expedia Media Group Solutions
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February 2021

As the travel industry continues toward recovery, the best way to navigate the path forward is by staying ahead of shifting consumer behaviors and trends. Join Derek Price with Expedia Group Media Solutions as he shares custom research from Expedia Group first party data. During this live webinar for VISIT FLORIDA Partners, we will explore the latest travel trends and key considerations shaping future travel decisions. Attendees will gain deeper knowledge into the changing mindsets and expectations of travelers and learn how to apply these actionable insights to inform their strategies and reconnect with travelers as they research, plan and book travel.


Capturing the Canadian Consumer: Insights into the Post-COVID Path to Purchase
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December 2020

This 30-minute webinar highlights how to plan for the return of Florida’s #1 international market – Canada! Based on new market research, you’ll learn how COVID-19 has impacted consumer purchasing decisions – from what types of travel experiences Canadians are dreaming of now, to where they are currently researching their vacation options, and how they plan to book their future trip. Walk away with insight into millennials, Gen Xers and Canada’s super affluent travelers, and knowledge on where to invest your limited marketing dollars to pique their interest.


Travelzoo Data Download: Florida Travel Outlook
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September 2020

Join us for a 30-minute live webinar presented by Lara Barlow, General Manager for Travelzoo U.S. The content will focus on new traveler sentiment data as well as current Florida travel preferences and booking trends.

Webinar Summary Sheet