Learning Library

VISIT FLORIDA 19-20 Marketing Plan Overview
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August 2019

Join VISIT FLORIDA's leadership team for an inside perspective on the 2019-20 Marketing Plan. During this webinar, we will share key insights about visitors to the state and discuss VISIT FLORIDA's approach to drive visitation this year.

Restricted to Marketing Partners.

How Younger Generations are Shaping The Future of Travel
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June 2019

Expedia Group

This new, global research from Expedia Group Media Solutions illustrates there are real differences in what influences younger generations to book travel and extend business trips for leisure. Especially as Generation Z is becoming the largest generation in many markets, and quickly gaining financial independence and traveling for business, the opportunity to engage them is not to be overlooked.

Log-In & Learn: Skift Analyst Call - Destination Marketing Operations Benchmarks
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June 2019

Empowered by the explosion of data, destination marketing teams are on a mission to drive and transform business. Yet, more opportunities and promises mean more complexities. Join us as we talk about core questions.

This session is for those who manage channel and campaign processes and performance evaluation, select and manage technology partners, plan budgets, and coordinate inter- and cross-team communications. Listen-in as we discuss these topics and more:

  • Responsibilities and effectiveness of marketing operations in destination organizations
  • How destination marketing teams are structured and the effectiveness of each
  • Functions that report under marketing in destination organizations
  • How destination marketers set up marketing budgets and the effectiveness of each budgeting approach
  • How outperforming destination organizations stand out in key marketing operations areas

Restricted to Marketing Partners.

Log-In & Learn: Hurricane Preparedness 2019
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May 2019

VISIT FLORIDA is fully prepared to act before, during and after any crisis, including in the event of a weather threat; however, our response is at its best when we work together with our industry partners.

During this webinar, we will:

  • Share details on our latest pre- and post-storm action plans
  • Introduce the Expedia accommodations tool
  • Receive updates from the Florida Division of Emergency Management and the Florida Department of Economic Opportunity regarding their roles during a weather threat
  • Review action items for your business

We also encourage you to review the Hurricane Information within our Crisis Preparation section. It contains helpful FAQs, media relations tips and resources to help you stay prepared by appropriately and effectively communicating with key audiences in times of crisis.

Log-In & Learn: Pinterest - Paid Social Media Advertising
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April 2019

During this session, the Pinterest travel vertical team and Brand Networks, a paid social media Partner, will share best practices and real-world examples to give you a practical foundation of this platform. Additional topics will include:

  • Travel Audiences & Industry Research
  • Creative Overview / How to build for Pinterest
  • Real examples of best performing campaign creative
  • VISIT FLORIDA Pinterest co-op overview

We look forward to hearing from you.

Restricted to Marketing Partners.

Log-In & Learn: VISIT FLORIDA Promotions Programs - Increase Your Marketing Exposure
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April 2019

The VISIT FLORIDA Promotions Team invites you to learn about opportunities available to you to reach consumers by providing custom vacation prize packages for contests and sweepstakes promoted by media outlets.

These contests are promoted on radio, television, online, in newspapers and magazines, as well as at major retail outlets in key feeder markets. In just ten minutes, you'll learn how consumer awareness through promotions, prize packages and sweepstakes can be a part of your marketing mix. If your destination isn't already participating in VISIT FLORIDA promotions, this ten minutes will be worth your time.

Content in this webinar is designed exclusively for Marketing Partner Accommodations and Attractions.

Restricted to Marketing Partners.

Log-In & Learn: VISIT FLORIDA 2017 Visitor Study, Research Analysis Unveiled
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March 2019

Join VISIT FLORIDA's research team for the official unveiling of the 2017 Visitor Study. Listen as our team highlights interesting data about Florida's visitors. In this webinar, you can expect to learn:

  • Characteristics and behaviors of different segments of Florida visitors
  • What has changed over time, and what trends seem to be developing
  • How you might use this data in your own marketing, or to help you select VISIT FLORIDA co-op programs to participate in

Bring your questions for a Q&A session after the presentation. Attendance is restricted to Marketing Partners please.

Restricted to Marketing Partners.

Log-In & Learn: SEO - Maximize Your Online Presence
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March 2019

Back by demand, VISIT FLORIDA and BCM will conduct a repeat webinar on Search Engine Optimization. There was such great interest in the January 24 webinar, we have decided to offer a repeat session.

During this session, Beeby Clark+Meyler, a digital advertising and SEO Partner, will share best practices and real-world examples to give you a practical foundation. Additional topics will include:

  • Understanding the value of Search
  • The overall principles of SEO
  • Best practice guidelines for content, meta data, and links
  • Real-life examples of optimized content vs. non-optimized content

Log-In & Learn: Skift Analyst Call: Digital Advertising Trends in Travel
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March 2019

Digitalization is not hype and is here to stay. Travel marketers who want to reach their target audience will need to continue to shift to digital channels for marketing campaigns. CMO's and other decision makers responsible for marketing strategies and driving growth or specific marketing tactics can use this report to see how your company stacks up against peers, identify gaps and optimize for better results. Discussion items will include:

  • How travel companies structure their digital advertising teams
  • Advertising allocation based on customer journey
  • Skift’s recommendations on strategic and tactical focuses to optimize ad performance
  • Allocating budgets between paid media, marketing technology and third-party services, and what’s the shift for 2019

Restricted to Marketing Partners.

Log-In & Learn: VISIT FLORIDA Welcome Center Programs & Visitor Services
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February 2019

In 2018, Florida Welcome Centers greeted just under 2.8 million visitors to Florida.

Visitor Services is responsible for the five official Florida Welcome Centers and their dedicated 40 employees. They also oversee the production of the Official Florida Transportation Map, customer services and industry deliverables, as well as the toll-free visitor hotline. The main objective of the Florida Welcome Centers is to encourage visitors to stay longer and spend more money through our Florida vacation travel planning services.

Did you know that VISIT FLORIDA has enjoyed a longstanding cooperative promotion with the Florida Department of Citrus to dispense free orange and grapefruit juice to the visitors? Also, during emergencies our Welcome Center staff is the frontline for visitors and residents seeking relevant information on Florida. At the Welcome Centers, exceptional customer service is our charge for all things related to a visitor’s vacation experience.

During the webinar you will learn key takeaways such as:

  • More about and how to participate in Welcome Center Promotional Programs.
  • How to make the most out of the front-line customer experience.
  • What visitors are looking for on their stops at the Florida Welcome Centers.

Don't miss this informative and fun presentation.

Log-In & Learn: Skift Analyst Call: Global Travel Market Outlook
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February 2019

Listen as Skift presents on the Global Travel Market Outlook. With many global markets showing healthy signs of growth and consumer and business confidence high, we expect the travel industry to benefit from a solid year of growth in 2019 and beyond. Discussion items include:

  • Global economic growth forecasts
  • U.S. consumer and corporate economic expectations
  • International economic trends for key regions and countries
  • Key focus items that could positively and negatively impact growth

Restricted to Marketing Partners.

Skift Analyst Call - Repeat Visitation Survey, U.S. Travelers 2018
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December 2018

An analyst call to review results of a Repeat Visitation Survey of U.S. Travelers 2018. Our discussion covered:

  • Profiles of repeat and non-repeat travelers
  • The behavior and habits of repeat travelers and how they change when returning to a destination
  • A comparison of repeat and non-repeat travelers’ travel attitudes and behaviors
  • How the number of destinations that repeat travelers have returned to, provides a more nuanced view of the members of this group.

Restricted to Marketing Partners.

Working with Tour Operators 101
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November 2018

Have you wondered what the difference is between a tour operator and a travel agent? Are you curious to know how tour operators can benefit your business? Do you want to know how you can tap into this market and work with them? If you answered yes to any of these questions, then this webinar is for you! Tune in as our International Sales Team dives-in and gives you insight into this important market, including how you can connect with them at Florida Huddle. Don't miss this opportunity to learn how to connect and grow your group travel sales.

2018-19 VISIT FLORIDA/Madden Media Retargeting Display & Video Advertising Co‑op Programs
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August 2018

After people visit the VISIT FLORIDA website, targeted banner ads containing strong calls-to-action can drive them to your site and encourage them to explore your destination. Listen-in as Madden Media reviews the 2018-19 retargeting co-op program and explains what's in it for your business. Learn about reaching travelers who have expressed interest in a trip to Florida through VISITFLORIDA.com.

Restricted to Marketing Partners.

Destination Marketing - Emerging Trends and Technology Innovations, presented by Skift
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June 2018

Listen in as we explore the technological innovations and emerging trends in content marketing and data analytics that are paving the way for numerous exciting opportunities for those working in the destination marketing space. During this analyst call VISIT FLORIDA and Skift discuss what's new for destinations in 2018, the evolving role of DMOs, attracting return and repeat visitors and the major challenges we still face as an industry. You will also hear more about managing your brand, digital storytelling and emphasizing unique experiences.

Restricted to Marketing Partners.

Megatrends Defining Travel in 2018, presented by Skift
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March 2018

Learn about Megatrends Defining Travel in 2018 during this VISIT FLORIDA analyst conference call hosted by Skift. Every year, Skift's research team gathers to discuss the big-picture themes emerging in travel. This 2018 Megatrends report represents their largest annual editorial effort to date. Join us as we explore the top 5 megatrends that may relate to your brand.

Restricted to Marketing Partners.

Cyber Security Trends and Best Practices for 2018
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February 2018

Cyber security refers to the prevention methods used to protect information from being stolen, compromised or attacked. During this webinar, you will learn: Why cyber security matters to your business; About costs associated with security breaches; Tips to improve your security immediately; How to manage risks associated with cyber security and social media.

Florida Vacation Auction: Benefits of Participation
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February 2018

Florida Vacation Auction is on online consumer auction where individuals bid on and purchase great Florida travel packages. During this webinar you will learn how to participate as a travel provider and how participation could grow your exposure and business. Hear details on the benefits you can expect to receive and learn how participation could grow your online presence and marketing efforts, with no out of pocket expense.

U.S. Experiential Traveler Trends 2018, presented by Skift
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January 2018

Join VISIT FLORIDA for an analyst conference call hosted by Skift. During the presentation, Skift discussed findings from the U.S. Experiential Traveler Trends 2018 report and presented detailed research into the mindset of the modern traveler. Experiential travel is more than just the hot new term; it's the thinking and behavior of current consumer travel wants. Learn about the mindset of the experiential traveler.

Restricted to Marketing Partners.

International Marketing Strategy
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September 2017

Join VISIT FLORIDA's Director of International Marketing, Tim DeClaire, for a review of the 2017-18 International Marketing Strategy. The presentation features the goals, objectives and research insights of VISIT FLORIDA's $11 million global marketing strategy, of which Partners can take advantage for pennies on the dollar.

The presentation includes:

  • VISIT FLORIDA's "Coalition Tiered" approach allowing Partners to buy in to international advertising, trade and PR programs for as little as $900. Or, buy into marketing efforts for an entire region for as little as $80,000
  • Opportunities for small, medium and large Partners to reach audiences across the globe.
  • Benefits include: inclusion in airline, OTA and Tour Operator co-ops; booth space at key trade shows; earned media coverage in top publications; and consumer-facing advertising opportunities.