VISIT FLORIDA Brand Evolution Presentation
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October 2019
Visit Florida recently completed a brand evolution and launched a refreshed Florida Brand. Watch the presentation recording to learn key insights about the process, and view highlights from our new guidelines and creative.
Social Series: Using Digital Tools to Enhance Your Social Media Efforts
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September 2019
From creating quick original GIFs to managing a month's worth of content, join the VISIT FLORIDA social media team as they discuss digital tools to help enhance your social media efforts. We'll cover graphic design for non-graphic designers, content management and analysis, and automation options. This webinar is part of VISIT FLORIDA's new year-long social media webinar series.
Restricted to Marketing Partners.
Log-In & Learn: Skift Analyst Call - Destination Marketing Operations Benchmarks
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June 2019
Empowered by the explosion of data, destination marketing teams are on a mission to drive and transform business. Yet, more opportunities and promises mean more complexities. Join us as we talk about core questions.
This session is for those who manage channel and campaign processes and performance evaluation, select and manage technology partners, plan budgets, and coordinate inter- and cross-team communications. Listen-in as we discuss these topics and more:
- Responsibilities and effectiveness of marketing operations in destination organizations
- How destination marketing teams are structured and the effectiveness of each
- Functions that report under marketing in destination organizations
- How destination marketers set up marketing budgets and the effectiveness of each budgeting approach
- How outperforming destination organizations stand out in key marketing operations areas
Restricted to Marketing Partners.
Log-In & Learn: Pinterest - Paid Social Media Advertising
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April 2019
During this session, the Pinterest travel vertical team and Brand Networks, a paid social media Partner, will share best practices and real-world examples to give you a practical foundation of this platform. Additional topics will include:
- Travel Audiences & Industry Research
- Creative Overview / How to build for Pinterest
- Real examples of best performing campaign creative
- VISIT FLORIDA Pinterest co-op overview
We look forward to hearing from you.
Restricted to Marketing Partners.