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Learning Library

Log-In & Learn: Skift Analyst Call: Digital Advertising Trends in Travel
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March 2019

Digitalization is not hype and is here to stay. Travel marketers who want to reach their target audience will need to continue to shift to digital channels for marketing campaigns. CMO's and other decision makers responsible for marketing strategies and driving growth or specific marketing tactics can use this report to see how your company stacks up against peers, identify gaps and optimize for better results. Discussion items will include:

  • How travel companies structure their digital advertising teams
  • Advertising allocation based on customer journey
  • Skift’s recommendations on strategic and tactical focuses to optimize ad performance
  • Allocating budgets between paid media, marketing technology and third-party services, and what’s the shift for 2019

Restricted to Marketing Partners.

Log-In & Learn: VISIT FLORIDA Welcome Center Programs & Visitor Services
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February 2019

In 2018, Florida Welcome Centers greeted just under 2.8 million visitors to Florida.

Visitor Services is responsible for the five official Florida Welcome Centers and their dedicated 40 employees. They also oversee the production of the Official Florida Transportation Map, customer services and industry deliverables, as well as the toll-free visitor hotline. The main objective of the Florida Welcome Centers is to encourage visitors to stay longer and spend more money through our Florida vacation travel planning services.

Did you know that VISIT FLORIDA has enjoyed a longstanding cooperative promotion with the Florida Department of Citrus to dispense free orange and grapefruit juice to the visitors? Also, during emergencies our Welcome Center staff is the frontline for visitors and residents seeking relevant information on Florida. At the Welcome Centers, exceptional customer service is our charge for all things related to a visitor’s vacation experience.

During the webinar you will learn key takeaways such as:

  • More about and how to participate in Welcome Center Promotional Programs.
  • How to make the most out of the front-line customer experience.
  • What visitors are looking for on their stops at the Florida Welcome Centers.

Don't miss this informative and fun presentation.

Targeted Marketing Assistance and Grant Programs Update
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February 2019

TMAP is a limited space program offering exclusive marketing benefits and resources to independently owned and operated businesses with gross revenues not exceeding $1.25 million or 501(c)(3) nonprofit corporations.

FY19-20 TMAP participants who are active Partners will have an opportunity to apply for the NEW TMAP Marketing Matching Grant with awards up to $5,000. Please note this new grant program has replaced the former CHRN (Cultural, Heritage, Rural and Nature Tourism) and Small Business Grants.

Read more on the TMAP and grant cycles and key dates or listen to the webinar.

Log-In & Learn: Skift Analyst Call: Global Travel Market Outlook
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February 2019

Listen as Skift presents on the Global Travel Market Outlook. With many global markets showing healthy signs of growth and consumer and business confidence high, we expect the travel industry to benefit from a solid year of growth in 2019 and beyond. Discussion items include:

  • Global economic growth forecasts
  • U.S. consumer and corporate economic expectations
  • International economic trends for key regions and countries
  • Key focus items that could positively and negatively impact growth

Restricted to Marketing Partners.

VISIT FLORIDA 2019-2020 Grant Program Overview
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January 2019

VISIT FLORIDA grants can assist your business with marketing the tourism advantages of the state to attract visitors. During this webinar, we will share:

  • Categories and eligibility criteria
  • Tips for completing the online application
  • Examples of awarded projects
  • Important dates for 2019-2020 applicants

Peruse our Grants Toolkit for useful information including an application video tutorial, logos and logo guidelines, forms, grant reimbursement and answers to frequently asked questions.

Skift Analyst Call - Repeat Visitation Survey, U.S. Travelers 2018
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December 2018

An analyst call to review results of a Repeat Visitation Survey of U.S. Travelers 2018. Our discussion covered:

  • Profiles of repeat and non-repeat travelers
  • The behavior and habits of repeat travelers and how they change when returning to a destination
  • A comparison of repeat and non-repeat travelers’ travel attitudes and behaviors
  • How the number of destinations that repeat travelers have returned to, provides a more nuanced view of the members of this group.

Restricted to Marketing Partners.

Working with Tour Operators 101
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November 2018

Have you wondered what the difference is between a tour operator and a travel agent? Are you curious to know how tour operators can benefit your business? Do you want to know how you can tap into this market and work with them? If you answered yes to any of these questions, then this webinar is for you! Tune in as our International Sales Team dives-in and gives you insight into this important market, including how you can connect with them at Florida Huddle. Don't miss this opportunity to learn how to connect and grow your group travel sales.

2018-19 VISIT FLORIDA/Madden Media Retargeting Display & Video Advertising Co‑op Programs
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August 2018

After people visit the VISIT FLORIDA website, targeted banner ads containing strong calls-to-action can drive them to your site and encourage them to explore your destination. Listen-in as Madden Media reviews the 2018-19 retargeting co-op program and explains what's in it for your business. Learn about reaching travelers who have expressed interest in a trip to Florida through

Restricted to Marketing Partners.

Destination Marketing - Emerging Trends and Technology Innovations, presented by Skift
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June 2018

Listen in as we explore the technological innovations and emerging trends in content marketing and data analytics that are paving the way for numerous exciting opportunities for those working in the destination marketing space. During this analyst call VISIT FLORIDA and Skift discuss what's new for destinations in 2018, the evolving role of DMOs, attracting return and repeat visitors and the major challenges we still face as an industry. You will also hear more about managing your brand, digital storytelling and emphasizing unique experiences.

Restricted to Marketing Partners.

Hurricane Preparedness Webinar 2018
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June 2018

VISIT FLORIDA is prepared to act should threat of or actual severe weather impact our state. Should need arise, it's vital we work together as an industry in our response efforts. We encourage you to listen to this Hurricane Preparedness webinar. Discussions include:

  • Details on our latest pre- and post-storm action plans
  • Demonstration of the Expedia accommodations tool (replaces Emergency Accommodations Module)
  • Action items for your business

Also available on are our Hurricane Information Crisis Preparations containing helpful FAQs, media relations tips and resources to help you stay prepared. These tools are a guide to appropriately and effectively communicating with key audiences in times of crisis. Thank you for listening and being prepared.

2018-19 VISIT FLORIDA Co-op Programs Overview
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May 2018

Each year, VISIT FLORIDA negotiates new cooperative advertising, public relations, meetings & conventions, and travel trade opportunities for buy-in at rates Marketing Partners are not able to obtain on their own. Listen as VISIT FLORIDA and Miles Partnership review the 2018-19 co-op programs.

Megatrends Defining Travel in 2018, presented by Skift
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March 2018

Learn about Megatrends Defining Travel in 2018 during this VISIT FLORIDA analyst conference call hosted by Skift. Every year, Skift's research team gathers to discuss the big-picture themes emerging in travel. This 2018 Megatrends report represents their largest annual editorial effort to date. Join us as we explore the top 5 megatrends that may relate to your brand.

Restricted to Marketing Partners.

Cyber Security Trends and Best Practices for 2018
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February 2018

Cyber security refers to the prevention methods used to protect information from being stolen, compromised or attacked. During this webinar, you will learn: Why cyber security matters to your business; About costs associated with security breaches; Tips to improve your security immediately; How to manage risks associated with cyber security and social media.

Florida Vacation Auction: Benefits of Participation
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February 2018

Florida Vacation Auction is on online consumer auction where individuals bid on and purchase great Florida travel packages. During this webinar you will learn how to participate as a travel provider and how participation could grow your exposure and business. Hear details on the benefits you can expect to receive and learn how participation could grow your online presence and marketing efforts, with no out of pocket expense.

U.S. Experiential Traveler Trends 2018, presented by Skift
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January 2018

Join VISIT FLORIDA for an analyst conference call hosted by Skift. During the presentation, Skift discussed findings from the U.S. Experiential Traveler Trends 2018 report and presented detailed research into the mindset of the modern traveler. Experiential travel is more than just the hot new term; it's the thinking and behavior of current consumer travel wants. Learn about the mindset of the experiential traveler.

Restricted to Marketing Partners.

International Marketing Strategy
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September 2017

Join VISIT FLORIDA's Director of International Marketing, Tim DeClaire, for a review of the 2017-18 International Marketing Strategy. The presentation features the goals, objectives and research insights of VISIT FLORIDA's $11 million global marketing strategy, of which Partners can take advantage for pennies on the dollar.

The presentation includes:

  • VISIT FLORIDA's "Coalition Tiered" approach allowing Partners to buy in to international advertising, trade and PR programs for as little as $900. Or, buy into marketing efforts for an entire region for as little as $80,000
  • Opportunities for small, medium and large Partners to reach audiences across the globe.
  • Benefits include: inclusion in airline, OTA and Tour Operator co-ops; booth space at key trade shows; earned media coverage in top publications; and consumer-facing advertising opportunities.

The State of Destination Marketing in 2017, presented by Skift
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August 2017

This analyst conference call was hosted by Skift, who discussed findings from The State of Destination Marketing in 2017 report. During the analyst call, Skift discussed funding and spend outlook for DMOs, shifting spend from offline to digital and vice-versa, digital advertising channels and competing in an increasingly noisy digital landscape.

Restricted to Marketing Partners.

Social Media Marketing Tips & Best Practices
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May 2017

Join VISIT FLORIDA's Social Media Manager, Stephen Kubiak, to learn about today's social media strategies, exposure & engagement. During this webinar, Stephen will present key insights on social media marketing including: general social media tips and best practices, Facebook, Twitter and Instagram strategies and how Marketing Partners can engage with visitors via VISIT FLORIDA's social media channels.

Restricted to Marketing Partners.

The Future of Meeting and Incentive Travel: Presented by Skift
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March 2017

Join VISIT FLORIDA's Manager of Meetings & Travel Trade, Lily Etemadi, and Skift's Senior Editor, Greg Oats, as they discuss the future trends of meetings and incentive travel in Florida. Participants will learn about the contributing factors tying together the meetings industry and Florida's tourism landscape, including: The legacy impact of meetings beyond the impact of their visitor economy, why convergence is the new buzzword in 2017, how brands are evolving to engage new luxury consumer and how to leverage destinations to create richer event experiences.

Driving Repeat Visitation & Destination Loyalty: Presented by Skift
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November 2016

VISIT FLORIDA and Skift recently completed a Destination Loyalty Study to better understand how Florida’s tourism sector can drive repeat visitation and destination loyalty. During this webinar, Skift shared findings from the Study, including answers to the questions: how does the tourism industry define destination loyalty, and what motivates travelers to return to Florida again and again? Participants will learn how tourism brands are thinking about customer loyalty, shifting toward a Consumer Lifetime Value model, driving loyalty through nostalgia, novelty and neighborhoods, and using data to segment and engage repeat visitors.

Restricted to Marketing Partners.