New Data to Support Florida's Attractions
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May 2025
Join VISIT FLORIDA and the Florida Attractions Association for a data deep dive. VISIT FLORIDA's Director of Consumer Insights & Analytics, Jacob Pewitt Yancey.will be sharing a high level overview of how Florida's attractions have been performing and what factors have been affecting the industry.
Florida Adventure Travel Network Webinar: How to Work with Wholesalers
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April 2025
Join VISIT FLORIDA and the Adventure Travel and Trade Association™️ (ATTA) for a 60-minute webinar to learn what wholesale tour operators, also called outbound operators and buyers, take into consideration when procuring activities, attractions and accommodations for new itineraries.
During this webinar, you will hear from industry professionals on:
* How they vet and decide on which product to include in their itineraries
* What goes into the building of itineraries
* How they determine which destinations to sell.
* This webinar is specifically designed for guides, DMO’s, accommodations, and service providers in Florida. It's part of an initiative to strengthen and compete in the rapidly growing active and adventure travel sector in Florida.
The ABCs of Working with Travel Trade
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February 2025
It's as easy as ABC,123! Join the Florida Adventure Travel Network for an educational webinar where you'll learn about the structure and advantage of working with wholesalers, outbound operators, and travel buyers.
Download the associated slides here.
NEW Partnership Benefit: Travefy Itinerary Maker
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January 2025
New year, new partnership benefit! DMOs now have access to Travefy, an online platform that allows you to easily create and manage travel itineraries. This award-winning platform is trusted by 30,000+ travel brands worldwide. Join us for this quick walkthrough where you'll learn how to use this new program.
Restricted to Marketing Partners.
Leveraging the Power of Organic Social for your Small Business
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December 2024
Discover how to boost your small business's recovery and growth with expert insights from "Leveraging the Power of Organic Social for Your Small Business." This webinar, presented by VISIT FLORIDA in partnership with the Florida Department of Commerce and the Small Business Development Center of Florida, offers practical strategies to enhance your social media presence. Developed by BarkleyOKRP, a leader in creative marketing, this resource is tailored for small businesses impacted by recent hurricanes, helping you rebuild and connect with your audience online.
Florida Adventure Travel Network Webinar: Creating Linkages and Packages
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December 2024
Join VISIT FLORIDA and the Adventure Travel and Trade Association™️ (ATTA) for the continued development and growth of your business and the Florida Adventure Travel Network (FATN).
Following our previous workshops, in this webinar we will review the value of collaboration and discuss how and why it is so critical to business growth to create linkages and packages across sectors and regions.
Data Dashboard Partner Training
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October 2024
Learn all about your new Partnership benefit-- the Data Dashboard! Tourism Economics will walk you through how to use this research tool.
What You’ll Learn:
Explore Key Trends and Insights: Discover the latest trends in the leisure and hospitality industry, including wage growth, travel intent, and visitor spending patterns that are shaping the market.
In-Depth Performance Review: Gain insights into Florida's lodging performance, including detailed data on occupancy, ADR, and RevPAR changes across various markets, helping you stay ahead in a competitive landscape.
Understand Visitor Behavior: Dive into visitor spending trends, TSA checkpoint volumes, and national park visit statistics to better understand current travel behaviors and market opportunities.
Focus on Economic Reality vs. Travel Intent: Learn how different income groups' travel intents align with economic realities.
Restricted to Marketing Partners.
2024 Global Travel Outlook with Skift Research
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March 2024
Will 2024 be a goldilocks year for global travel industry? We've gone from "too cold" during the pandemic to "too hot" as demand for revenge travel outstripped industry capacity. Could 2024 be "just right"?
The core estimates you will find out in this webinar are for international trips out to 2028 and revenue forecasts for the hotel, airline, online travel, short-term rental, and cruise industry.
On top of that we are including sector-specific analysis and insights into how economics, demographics, and consumer trends will shape travel into 2024 and beyond.
Restricted to Marketing Partners.
Online Reputation Management Webinar
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February 2024
How can you effectively manage and utilize ratings, reviews, and testimonials to your advantage? Find out in this webinar hosted by the Adventure Travel Trade Association. Specifically tailored to Florida tourism businesses, this webinar will give you tools and insights that will help you stay competitive in the adventure travel sector.
The Latest Adventure Travel Trends from ATTA
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December 2023
Join VISIT FLORIDA and the Adventure Travel and Trade Association (ATTA) for a 60-minute webinar about current adventure travel trends.
Following our previous workshops on WHY, HOW, and WHAT, in this webinar we will review current trends and discuss how they can help direct the continued development and growth of the Florida Adventure Travel Network. This includes:
- Latest Trends Research from the ATTA - Russell Walters, Regional Director North America
- Florida Research on the Outdoors and Nature Seekers Audience - Jacob Pewitt Yancey, Director of Consumer Analytics and Insights
To learn more about the Florida Adventure Travel Network (FATN) and our work to date, please visit the FATN program page.
Accessible Travel Education for Florida's Tourism Industry
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November 2023
Join VISIT FLORIDA, The University of Central Florida, TravelAbility, and Experience Kissimmee for a presentation on accessible travel. Topics include research updates, best practices for destinations and businesses, and what VISIT FLORIDA is currently doing to reach this target audience.
From Browsing to Booking with Google
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September 2023
Learn about Google My Business and Youtube Shorts directly from Google's travel team. You'll walk away with how to set up your accounts and best practices for using both platforms to grow your business.
Restricted to Marketing Partners.
Hurricane Preparedness Webinar 2023
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July 2023
Do you have a plan for when the Sunshine State isn't as sunny? Join our webinar to learn about the resources and tools available to best prepare your business ahead of hurricane season. You'll hear how VISIT FLORIDA, Expedia, the Florida Department of Commerce, and the Florida Division of Emergency Management work together before, during, and after a storm to support Florida residents and businesses.
Partner Benefits Refresh
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June 2023
Are you maximizing the valuable tools and resources your VISIT FLORIDA Partnership provides your business?
During this webinar, you’ll learn how to:
- Maximize exposure across VISIT FLORIDA’s online and social channels
- Access and navigate through the latest visitor research
- Take advantage of free online learning resources
- Reach thousands of travelers via low-cost/no-cost programs, and much more!
How to Leverage LinkedIn as Part of Your Business Marketing Strategy
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March 2023
Engage with VISIT FLORIDA's new Senior Manager of Social Media, Chad Israel and learn some simple tips for how best to use LinkedIn for tourism marketing. Chad will share some of the latest trends and show you how to leverage LinkedIn as part of your business marketing strategy.
Restricted to Marketing Partners.
SEO - MAXIMIZE YOUR ONLINE PRESENCE
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March 2023
Back by popular demand, VISIT FLORIDA and BCM will conduct a webinar on Search Engine Optimization. During this session, Beeby Clark+Meyler, a digital advertising and SEO Partner, will share best practices and real-world examples. Additional topics will include:
- Understanding the value of Search
- The overall principles of SEO
- Best practice guidelines for content, meta data, and links
- Real-life examples of optimized content vs. non-optimized content
Restricted to Marketing Partners.
10 Tips For Taking Great Florida Photos On Your Phone
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February 2023
Join VISIT FLORIDA for a fun and educational session on how to use your phone to take stunning Florida images. Walk away with simple tips to help you capture picture perfect moments that you can use to promote your tourism product.
Restricted to Marketing Partners.
Building an Accessible Florida
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November 2022
Travelers with disabilities represent a growth opportunity for the Florida tourism industry. But these travelers need information and accommodation to feel confident about a destination. In short, if we make Florida vacations accessible, they will come. Join us for the discussion.
Sailing Into the Wind: Why Data Budgets Have Never Been More Critical
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March 2021
Do you really need a data budget during a global pandemic? As DMO budgets continue to be affected by the ongoing COVID-19 pandemic, data and research line items are often top of mind for the financial chopping block. Join Matt Clement from Madden Media as he discusses the merits, challenges, and risks of optimizing your approach to destination intelligence. Which information streams are mission critical? Why are they? Learn more about how leveraging lodging insights, economic revenue, and visitation data will take your tracking, learning, and reporting to the next level and enable you to easily communicate impact and ROI to key stakeholders.
VISIT FLORIDA's COVID-19 Rebound Campaign
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June 2020
Join us for a LIVE webinar as our team shares details about VISIT FLORIDA marketing programs that were available in 2020. The webinar will feature:
- A high-level overview of VISIT FLORIDA's recovery campaign approach;
- Details on VISIT FLORIDA's free industry tools and paid co-op opportunities at a variety of price points; and
- Year-round domestic co-ops including digital, print, social, welcome center, and research.
Programs will continually be added to the VISIT FLORIDA Online Marketing Planner. We look forward to sharing these programs and working together to ensure Florida's tourism industry can recover from COVID-19 as quickly as possible.
Download presentation deck (PDF)